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Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s go a...

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Empower your marketing and sales intelligence: Distinguish between ICP and BP

Marketing managers need to prioritize the abilities of their product offerings and match with the ‘right fit’ for revenue generation,...

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The existential dilemmas of the new-age CMO

The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does bring in...

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In turbulent waters: The CMO in the digital omni-channel era

Here we bring you a series that explore the life and struggles of a CMO. Roles, goals, challenges, KPIs, thinning...

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Power-Up your Sales Arsenal with Competitor Battle Card

How do battle cards help you position your product better? The only way to ensure your product(s) or service sees...

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Why a typical Sales-Pitch fails sometimes?

Sales pitch: Tell the story of how you help companies and humanity You have got your product ready. You are...

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Why websites will be even more essential for businesses in 2019

Did you know that many businesses, especially small and medium, do not still own a proper website? Surprising isn’t it?...

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SEO Marketing – Where is it heading?

If there is one industry that is on the constant evolvement mode, it is definitely SEO! The SEO industry has...

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Competitor battle cards: Shot way to grow your sales person into a convincing thought leader

There are two broad strategies followed by sales representatives (sales rep) when they are making a sales pitch. The first...

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