Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen business models, new marketing strategies and markets, and...

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What Are the Key Benefits of Regular Data Refreshing in B2B Marketing?

But not just any data – it has to be current, accurate, and relevant. Marketing data naturally decays over time,...

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How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insurmountable amount...

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Custom Data: Because Spray-and-Pray Doesn’t Work

In today’s digital era, the entire world is a simple click away on our phones. Owing to this surge in...

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Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an organization to the next...

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Hallmarks of a Competent B2B Data Provider

While the B2C business landscape is becoming more data-centric, the B2B world has always been driven by data. High accuracy...

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Tips on Purchasing Quality B2B Email Lists

In this customer-led era, the only way to garner more customer response and better results is by knowing who and...

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A/B Testing B2B Email Campaigns: The Ultimate Guide to Statistical Significance

A/B testing has become a non-negotiable in modern B2B email marketing strategies. It allows marketers to compare different versions of...

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The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right prospects. Naturally, maintaining and...

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