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A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end consumers (B2C). What...

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Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audience fails to attract...

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10 Reasons Why We Love Data

Successful businesses have always relied on some form of data since time immemorial through manual methods. Today, raw data is...

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Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen business models, new marketing strategies and markets, and...

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Refreshing Your Data: Why Is It Important?

We live in an era where data technologies are at the core of marketing strategies. Be it the key source...

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How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insurmountable amount...

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Custom Data: Because Spray-and-Pray Doesn’t Work

In today’s digital era, the entire world is a simple click away on our phones. Owing to this surge in...

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Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an organization to the next...

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Hallmarks of a Competent B2B Data Provider

While the B2C business landscape is becoming more data-centric, the B2B world has always been driven by data. High accuracy...

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