Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely different ball game....

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Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campaigns that are driving noticeable...

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Make Your Brand Findable. Use Social Media Marketing Strategically

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that takes place in our...

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Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts could be planned...

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Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

The healthcare industry includes different institutions and medical professionals ranging from hospitals, community health centers, dentists and doctors, diagnostic centers,...

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How Healthcare Marketers Can Use Email Marketing to Improve ROI

As a marketer in a healthcare company, what does your toolkit typically consist of? You may have developed a strategy...

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Personalization: The key to B2B lead generation success

"To handle yourself, use your head; to handle others, use your heart." - Eleanor Roosevelt In personalization use both. Personalization-...

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5 Things Marketers Can Do This Year to Increase Healthcare Leads

The New Year brings new goals, new objectives and even higher targets. For healthcare decision makers, marketing and sales teams,...

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Know Your Customers Personality with Social Media Appending

85 points - every time a follower shared content through your paid campaign on LinkedIn 80 points - every time...

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