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Stop neglecting your marketing database

Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neglected one. The...

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CMOs sharing borders with service delivery teams: After-sales service matters

It’s a digital revolution going on out there. Companies are finding themselves against the wall when it comes to understanding...

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Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fair...

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What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is...

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What are the most important attributes of a top-class CMO?

‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What with all the prevailing...

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Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s go a...

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Empower your marketing and sales intelligence: Distinguish between ICP and BP

Marketing managers need to prioritize the abilities of their product offerings and match with the ‘right fit’ for revenue generation,...

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The existential dilemmas of the new-age CMO

The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does bring in...

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In turbulent waters: The CMO in the digital omni-channel era

Here we bring you a series that explore the life and struggles of a CMO. Roles, goals, challenges, KPIs, thinning...

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