Data Management
Email Marketing
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What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a product or...

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What parameters do you use to segment your email lists?

We spoke earlier of how important email marketing campaigns are to your overall digital marketing strategy. We also discussed that...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the latest trends...

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What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best...

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What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it brings...

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How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’ can get too monotonous, too...

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Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet connection have become more empowered...

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What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technology has already begun...

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What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunately, at the C-Suite level,...

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