Telemarketing is a powerful demand generation tactic and a cost-effective way to generate qualified leads. If utilized strategically, telemarketing can provide high lead generation ROI. In a serious environment of the B2B market, the impact of human conversation and connection can provide highly positive results. After all, companies and brands are owned and managed by people.
B2B telemarketing is more than just talking, convincing and selling to prospects. It is more importantly about listening, understanding, discovering and providing relevant information to take customer relationships and prospect interactions to the next level. Telemarketing is no longer about the number of calls it is about how many calls translate to improvement in customer relationship, value, sales and business growth.
