Rule the Global Technology Industry

Why You Need Tech Install Data?

Forecast IT budgets and purchase triggers

Get a clear indication of the technology platforms of your target accounts. It can help you align and enhance your technology prospecting efforts with measurable results. If a company is using a well-built technology, with a multitude of different use cases, they are more likely to have a larger budget for new technologies and you are more likely to be successful with your prospecting. Understand the purchase triggers and what the USP of the target’s competitor is; include these insights and prepare a comparison matrix as part of your sales pitch, show your target profile why the technology you propose can mark-up their business growth remarkably. With all of these inputs as part of your prospecting arsenal, be confident that 80% of your job is done already.

Identify the right product-mix

Technology marketing is a lot of effort yes, but when done right it can create wonders for all parties involved, it’s the best space to enable a win-win. Imagine this, you identify a prospect company with a large IT budget, with your in-depth analysis of their business and the technologies they are currently using you identify a gap and bridge this with an incredible opportunity as to why your technology is a perfect fit. You elevate your value and brand this way, you are not just a marketer anymore; you are collaborating with your target account as a thought leader and a growth partner and the deal is most likely to come through.

Forecast measurable growth

You already have a good amount of research in place. Take it one notch up, project the expected ROI growth in numbers. Tangible always sells more in comparison to an intangible. While you give them inputs on why your proposed technology is worth a try, also give them a revenue forecast of how they can amplify returns with your offering. This is a must have as part of your sales repository.

Personalize with relevant messaging

Nothing works with the customers today like personalization does. There’s no way you can get a 360-degree perspective of your technology prospects without technographic data. Personalize your message centred to their pain points. Talk the language they understand and ace your tech marketing endeavours like a pro.