Solution for Long-Term Care Outreach

Data Intelligence & Database Expansion

A well-structured long-term care strategy starts with a robust and up-to-date database of relevant facilities and key decision-makers. LakeB2B provides an extensive LTC database covering all major facility types, ensuring precise targeting of the right businesses and stakeholders.

Coverage Across All Major LTC Facility Types

LakeB2B’s long-term care database includes:

• Skilled Nursing Facilities (SNFs) – 15,000+ locations
• Assisted Living Facilities (ALFs) – 30,000+ locations
• Rehabilitation Centers
• Independent Living Communities
• Continuing Care Retirement Communities (CCRCs)
• Home Healthcare Agencies
• Hospice & Palliative Care Centers

Key Data Attributes in the Database

For each facility, the database includes detailed firmographic, demographic, and behavioral insights, such as:

• Facility Name, Type, and Size (Bed Count)
• Geographic Coverage (State, Region, Zip Code)
• Ownership Structure (For-Profit, Non-Profit, Government)
• Existing Supplier & Vendor Partnerships
• Facility Ratings & Regulatory Compliance Data
• Past Engagement with Specific Suppliers & Competitors
• Growth Trends & Market Potential

These insights enable hyper-targeted outreach, ensuring that organizations focus their efforts on high-value opportunities in the LTC market.

Decision-Maker & Stakeholder Intelligence

Identifying and engaging the right decision-makers is critical for success in the LTC market. LakeB2B provides highly accurate and up-to-date contact intelligence for key personnel at LTC facilities.

Key Decision-Makers in LTC Facilities

LakeB2B delivers contact intelligence for:

• Administrators & Executive Directors
• Directors of Food & Beverage Services
• Procurement & Purchasing Directors
• Dietitians & Nutrition Managers
• Operations & Facility Managers
• Group Purchasing Organization (GPO) Contacts
• Regional & National Chain Operators

Comprehensive Contact Details

Each contact record includes:

• Name & Title
• Direct Email & Phone Number
• LinkedIn Profile (if available)
• Past Supplier Relationships
• AI-Based Predictions on Purchasing Needs

This decision-maker intelligence ensures that outreach efforts are directed at the most relevant contacts, improving engagement and conversion rates.

Market Segmentation & Targeting

The LTC market is diverse, with facilities operating under different ownership structures, service models, and purchasing behaviors. LakeB2B’s advanced segmentation capabilities allow for precise targeting of the most relevant prospects.

Key Market Segmentation Factors

LakeB2B helps segment the LTC market based on:

• Facility Size & Revenue
• Chain vs. Independent Operators
• Service Models (Rehab, Memory Care, Senior Living, Hospice)
• Buying Patterns & Past Supplier Engagement
• Geographic Density & Expansion Potential

By leveraging market segmentation data, organizations can develop highly tailored outreach campaigns that maximize conversion potential.

Lead Scoring & Intent-Based Targeting

Understanding which LTC facilities are actively looking for new supplier relationships is key to optimizing outreach efforts. LakeB2B’s AI-powered analytics identify high-intent prospects, ensuring that businesses focus their efforts on engaged and interested buyers.

Key Factors in Lead Scoring & Intent Targeting

LakeB2B identifies high-intent prospects who are:

• Actively exploring new supplier relationships
• Responding to industry trends (staffing shortages, dietary changes, new regulations)
• Engaging with competitors or relevant industry content
• Part of purchasing committees making bulk procurement decisions

This predictive targeting ensures maximum ROI on outreach efforts by prioritizing prospects most likely to convert.

Multi-Channel Outreach Support

Engaging LTC decision-makers requires a multi-channel approach that combines digital outreach, direct engagement, and personalized communication. LakeB2B provides a comprehensive outreach strategy to ensure maximum engagement and conversion.

Key Outreach Strategies

• Email Outreach Campaigns – Hyper-personalized emails based on firmographic and intent data.
• LinkedIn Engagement – Connecting with top stakeholders for direct conversations.
• Call Support & Appointment Setting – Pre-qualified outreach to warm up leads before sales interactions.
• Direct Mail & Gifting Strategies – Custom-tailored incentives to drive interest and response rates.
• Industry Webinars & Events – Facilitating introductions through thought leadership initiatives.

This multi-channel strategy ensures that outreach efforts are highly effective and personalized, leading to higher engagement rates.

Performance Tracking & Optimization

Continuous performance tracking is essential for maximizing outreach effectiveness. LakeB2B provides real-time insights and optimization tools to improve campaign performance.

Key Performance Metrics Tracked

• Campaign Performance & Engagement Metrics
• Lead Conversion Rates
• Buyer Journey Progress Tracking
• A/B Testing for Outreach Optimization

By continuously refining outreach strategies, LakeB2B ensures maximum impact in the LTC market.