LakeB2B specializes in data-driven B2B marketing, sales enablement, and strategic partnerships to connect buyers and sellers of excess inventory. Our solutions help excess inventory buyers, liquidators, closeout distributors, and wholesale resellers source surplus stock from major manufacturers, importers, and retailers while expanding their database of off-price and closeout buyers.
With our global B2B intelligence platform and extensive network, we streamline the procurement and liquidation process, ensuring a steady pipeline of high-quality, first-quality inventory while maximizing profits through exclusive data partnerships.
How LakeB2B Can Help Excess Inventory
Buyers & Liquidators
Supplier & Excess Inventory Sourcing
We identify and connect clients with manufacturers, importers, and major retailers in the U.S. (with expansion to Canada and beyond) who regularly have:
- Excess stock
- Canceled orders from suppliers
- Private label overproduction
- Retail shelf pulls (first-quality, no salvage or returns)
- Packaging changes & buybacks
We have deep intelligence on inventory liquidations happening at:
Retailers & E-Commerce Giants
Amazon, Walmart, Costco, Target, Home Depot, Lowe’s, Best Buy, Macy’s, Kohl’s, CVS, Walgreens, Rite Aid, Sam’s Club, BJ’s Wholesale Club, Kroger, Safeway, Albertsons, Dollar General, Dollar Tree, Five Below, Meijer, Wegmans, 7-Eleven, Publix, H-E-B, Sprouts Farmers Market, Harris Teeter, WinCo Foods.
Department Stores & Apparel Chains
Nordstrom, Nordstrom Rack, JCPenney, Bloomingdale’s, Saks Off 5th, Burlington, Ross Dress for Less, TJX (TJ Maxx, Marshalls, HomeGoods, Sierra, Homesense), Belk, Dillard’s, Lord & Taylor, Stage Stores, Big Lots.
Sporting Goods & Outdoor
Dick’s Sporting Goods, Academy Sports + Outdoors, Bass Pro Shops, Cabela’s, REI, Scheels, Big 5 Sporting Goods.
Home Improvement & Tools
Ace Hardware, True Value, Menards, Tractor Supply Co., Harbor Freight Tools, Ferguson, Grainger, Fastenal, MSC Industrial, Electrical Wholesale, Johnstone Supply, White Cap Construction.
Beauty, Health & Personal Care
Sephora, Ulta Beauty, Sally Beauty, The Vitamin Shoppe, GNC, Bath & Body Works, Bed Bath & Beyond, Harmon Face Values.
Furniture & Home Decor
Ashley HomeStore, Wayfair, IKEA, Crate & Barrel, West Elm, Pottery Barn, Williams-Sonoma, At Home, The Container Store.
Electronics & Office Supplies
Apple, Samsung, Microsoft, Lenovo, Dell, HP, Staples, Office Depot, OfficeMax, Micro Center, Newegg, B&H Photo Video.
Toys & Baby Products
Toys “R” Us (via Macy’s), Buy Buy Baby, Baby Depot, The Children’s Place, LEGO Stores, Disney Store.
Warehouse & Closeout Wholesalers
Liquidation.com, Direct Liquidation, B-Stock, Genco, Via Trading, Orotex Liquidation, Merchandise USA, Bulq, Tundra, BlueLots, 888 Lots.
Grocery Chains & Wholesale Food Distributors
Sysco, US Foods, Gordon Food Service, KeHE Distributors, UNFI, Restaurant Depot, Smart & Final, Wakefern, SpartanNash, SuperValu, PFG.
We provide exclusive off-market opportunities before they enter traditional liquidation channels.
Expanding Off-Price / Closeout Buyer Database
Most excess inventory buyers prefer selling to secondary market retailers rather than frontline retailers. LakeB2B helps:
- Expand their database of Off-Price / Closeout Retailers like:
Big Lots, Ollie’s Bargain Outlet, Ocean State Job Lot, Marc’s, Variety Wholesale, DD’s Discounts, Gabe’s, 99 Cents Only, Tuesday Morning, National Wholesale Liquidators, Christmas Tree Shops, Bargain Hunt, Dirt Cheap, Treasure Hunt, Crazy Hot Deals, City Trends, Fred’s, Roses, Shop LC, Hollar.
- Identify additional bulk buyers for closeout and excess inventory in the U.S., Canada, and international markets.
- Develop a proprietary outreach campaign to attract new repeat buyers for sustained business growth.
Using LakeB2B’s Buyer Intelligence Platform, we ensure access to a high-quality database of pre-qualified closeout buyers across multiple industries.
Strategic “Partnership-Based” Revenue Model
Unlike traditional flat-fee database sales, we offer a “Partnered” commission-based model for win-win success:
- Commission on successful transactions from accounts we introduce.
- Exclusive account ownership—once a supplier or buyer is introduced, it remains with the client for ongoing commissions.
- Develop a proprietary outreach campaign to attract new repeat buyers for sustained business growth.
This performance-based model ensures shared success and long-term revenue generation.
Email & Multi-Channel Outreach Campaigns
LakeB2B will craft and execute personalized email campaigns to solicit suppliers with excess inventory. Key features:
- Hyper-personalized emails targeting decision-makers at major retailers & manufacturers.
- Multi-channel strategy (LinkedIn, email, and direct calls) for supplier outreach.
- Custom-built prospecting lists for high-priority inventory categories.
We enhance targeting with AI-driven personalization to improve response rates and supplier engagement.
AI-Driven Market Intelligence & Predictive Analytics
Using LakeB2B’s AI & intent data, clients will:
- Identify which suppliers & manufacturers are likely to have excess inventory before it hits liquidation markets.
- Gain real-time alerts on upcoming retail overstock opportunities.
- Predict seasonal stock fluctuations & market trends for smart purchasing.
Next Steps in 4 Quarters
1. Finalize Partnership Terms
Confirm data licensing fee and campaign budget for Q1 and Q2 followed by commission-based structure from Q3
2. Build Custom Database
Curate a targeted database of manufacturers, importers & excess inventory suppliers.
3. Launch Outreach & Intelligence Platform
Deploy multi-channel campaigns to source excess inventory.
4. Scale & Expand
After establishing a U.S. footprint, expand to Canada & beyond.
Why Partner with LakeB2B?
- Largest B2B Data Intelligence Network – Access to millions of decision-makers across retail, manufacturing, and import/export.
- Performance-Driven Approach – Pay commissions only on successful deals + gain exclusive account ownership.
- Technology-Backed Market Intelligence – AI-powered predictive analytics to secure inventory before it enters liquidation channels.
- Multi-Channel Lead Generation Expertise – Proven success in connecting buyers & sellers of excess inventory worldwide.
We are confident that LakeB2B can create a steady pipeline of exclusive inventory deals while also expanding wholesale buyer networks.
We have deep intelligence on inventory liquidations happening at:
LakeB2B provides a data-driven, AI-powered solution to help organizations efficiently identify, engage, and convert high-intent buyers for stressed assets. Our approach leverages targeted data, advanced lead generation, multichannel marketing, and analytics to maximize liquidation and asset recovery success.
Data-Driven Targeting
Industry-Specific Marketing Solutions
- LakeB2B offers tailored data and marketing solutions for industries such as manufacturing, real estate, retail, logistics, banking, and financial services—all of which frequently deal with stressed assets.
- We provide a segmented approach to help businesses target buyers actively seeking distressed property, excess inventory, machinery, financial assets, or non-performing loans (NPLs).
Intent-Driven Buyer Pipeline
- Our AI-powered buyer intent tracking identifies businesses actively searching for liquidation deals, auction opportunities, or distressed asset purchases.
- Using predictive analytics and web engagement tracking, we prioritize buyers with the highest purchase potential.
Outcome: A qualified, high-intent pipeline of buyers actively looking for stressed assets.
Advanced Lead Generation
Hyper-Targeted Prospect Lists
LakeB2B curates customized lists of decision-makers, including:
- Asset Recovery Managers
- VP of Supply Chain & Procurement
- CFOs & Investment Officers
- Directors of Real Estate & Acquisitions
- Financial Distressed Asset Buyers
These lists ensure outreach to verified buyers who have the authority and financial capacity to acquire stressed assets.
Multi-Step Lead Qualification
- BANT Criteria (Budget, Authority, Needs, Timeline) is applied to each lead before engagement.
- A two-step lead nurturing process ensures buyers are actively looking to purchase within a defined timeframe.
Outcome: Higher conversion rates and engagement only with serious buyers.
Marketing Outreach
Targeted Email Marketing
- Launch personalized email campaigns focused on the financial benefits of acquiring stressed assets at discounted rates.
- Use A/B testing & AI-powered personalization to increase open rates, responses, and deal closures.
Webinar Marketing for Buyer Education
Host exclusive webinars educating potential buyers on:
- The value proposition of distressed asset acquisitions.
- The financial & tax advantages of purchasing at liquidation prices.
- Market trends and expected ROI.
LakeB2B handles end-to-end webinar marketing—promotion, attendee engagement, and post-event lead nurturing.
Outcome: Increased brand trust and accelerated buyer decision-making.
Data Enrichment and Analytics
Data Enrichment Services
Enhance existing customer databases with:
- Financial profiles to assess buyer capacity.
- Purchase history & deal size preferences.
- Behavioral insights indicating buying interest.
Analytics & Predictive Insights
- LakeB2B’s Data Decay Calculator ensures all prospect data is accurate and updated.
- Use the Marketing ROI Calculator to measure which campaigns generate the highest deal closures.
Outcome: Improved buyer targeting and faster deal execution.
Multichannel Approach for Buyer Acquisition
LinkedIn Marketing & Executive Outreach
- Direct outreach to C-level executives & investors using LinkedIn prospecting tools, personalized InMail, and connection requests.
- LinkedIn Ads targeted at decision-makers interested in distressed assets, auctions, and bulk acquisitions.
Full-Funnel Account-Based Marketing (ABM) Support
- Tailor content & messaging for each stage of the buyer journey—from initial awareness to deal closing.
- Multi-touch engagement using email, LinkedIn, retargeting ads, and direct sales follow-ups.
Outcome: Higher buyer engagement and shortened sales cycles.
Execution Plan & Next Steps
Phase 1 – Data & Targeting Setup (2-4 Weeks)
- Curate hyper-targeted buyer lists segmented by industry & purchase intent.
- Set up AI-powered lead tracking for intent-driven prospecting.
- Launch email & LinkedIn campaigns to generate inbound leads.
Phase 2 – Lead Engagement & Nurturing (Month 2-3)
- Introduce asset sellers to verified buyers.
- Use BANT-qualified lead scoring for high-conversion targeting.
- Host webinars & content campaigns to educate buyers and create urgency.
Phase 3 – Scale & Optimize (Month 4+)
- Expand outreach to international distressed asset buyers.
- Automate lead generation workflows for sustained pipeline growth.
- Leverage predictive analytics for ongoing campaign optimization.
Why Choose LakeB2B?
- Access to Exclusive Buyer & Seller Data – Over 550M+ business contacts with verified purchase intent.
- AI-Driven Intent Analysis – Identifies buyers actively seeking distressed asset deals.
- Hyper-Personalized Campaigns – Ensures maximum engagement through AI-based targeting.
- Scalable, Multi-Channel Approach – Reaches decision-makers across email, LinkedIn, and webinars.
- Data-Backed Decision Making – Provides real-time analytics to optimize lead acquisition strategies.
Result: Faster deal closures, higher asset recovery rates, and a continuous pipeline of serious buyers.
