LakeB2B delivers a 360-degree event marketing and audience outreach solution designed to help event organizers, media firms, and conference planners effectively update their attendee lists, remind past participants, and expand their total addressable market (TAM).
With a structured approach combining database intelligence, multichannel engagement, and telemarketing follow-ups, we ensure that thousands of attendees are effectively reached, nurtured, and activated for upcoming events.
Core Offerings & Benefits
Data Intelligence & List Enrichment
- Update & Validate Attendee Lists – Ensure contact details of past event participants and industry professionals are accurate and up-to-date.
- Expand Target Audience – Identify new potential attendees by sourcing high-intent professionals from LakeB2B’s 100M+ global contact database.
- Segment & Prioritize Lists – Organize contacts based on engagement levels, industry verticals, job roles, and decision-making power.
Email & SMS Reminders for Maximum Reach
- Automated Multi-Touch Email Sequences – Warm up past attendees with a series of reminder emails leading up to the event.
- Hyper-Personalized Messaging – Craft tailored messages based on past event participation, interests, and industry trends.
- Mobile & SMS Alerts – Ensure immediate reminders via SMS notifications before important event deadlines.
Telemarketing Follow-Ups to Boost Attendance
- Dedicated Call Teams – Our professional telemarketing team directly calls past attendees to confirm attendance and answer queries.
- Voicemail & Callback Strategy – We leave professional, concise voicemail messages and follow up at optimal times.
- Live Event Support – Call attendees a day before the event to confirm arrivals & provide logistics assistance.
Digital & Social Retargeting
- LinkedIn & Social Media Engagement – Run custom ad campaigns to re-engage past attendees on LinkedIn, Facebook, and Twitter.
- Google & YouTube Retargeting – Keep your event in front of the right audience through high-visibility display & video ads.
- AI-Powered Ad Optimization – Use AI insights to target the highest-converting audience segments.
Audience Insights & Analytics Dashboard
- Real-Time Tracking of RSVP Rates – Monitor registrations, clicks, and engagement trends via a live analytics dashboard.
- Lead Scoring & Engagement Metrics – Identify high-intent attendees based on past behavior.
- Actionable Insights for Future Events – Get detailed reports on what worked, what didn’t, and how to optimize outreach for next year.
Why LakeB2B?
- Largest Global B2B Contact Database – Access to 100M+ executives across 189 countries.
- Proven Event Marketing Expertise – Successful track record of driving attendance for Fortune 500 conferences, expos, and summits.
- End-to-End Event Outreach & Telemarketing – Seamless, integrated approach combining email, phone, SMS, and digital retargeting.
- Guaranteed Higher Attendance & ROI – Proven 3X increase in re-engagement rates compared to traditional methods.
Implementation Timeline for a 3,000-Person Event Campaign
| Phase | Activity | Timeline |
|---|---|---|
| Phase 1 | Data Cleansing & List Enrichment | Week 1 |
| Phase 2 | Email/SMS Outreach Begins | Weeks 2-3 |
| Phase 3 | Telemarketing Calls for Past Attendees | Weeks 3-4 |
| Phase 4 | Social Retargeting & Paid Ads | Weeks 3-5 |
| Phase 5 | Final Reminders & RSVP Confirmation Calls | Week 6 |
| Event Day | Live Support & Last-Minute Calls | Day of Event |
How Event Organizers Can Get Started
Share Past Attendee Lists & Event Details
We integrate your data with our LakeB2B database intelligence.
Customize Outreach & Reminder Sequences
Our team crafts personalized messaging across all channels.
Launch & Optimize the Multi-Channel Campaign
We execute the outreach plan with AI-powered targeting & real-time tracking.
Confirm Attendance & Drive Registrations
Final touchpoints via calls, emails, and SMS ensure a packed event!