Event Organizers & Publications Global reach solutions

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Event Organizers & Publications Global reach solutions

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Large event organizers typically reach over 70% of their market audience. However, the remaining 30% often goes untapped. Adding to this challenge is data decay, which occurs at a rate of 2-3% per month. Over the course of a year, this could result in losing access to nearly half of your total addressable market, significantly impacting your growth potential.

Here’s where LakeB2B steps in to bridge the gap.  We assist global event leaders in organizing world-class events and help publishing industry firms expand their audiences. LakeB2B enables organizations to significantly enhance their reach, often doubling their audience engagement. With competition intensifying and audience expectations evolving, the need to maximize reach and engagement across the Total Addressable Market (TAM) has never been greater. As a global leader in data-driven marketing, LakeB2B offers customized solutions tailored to event organizers and publishers, such as Informa, helping them expand their footprint, boost engagement, and achieve higher ROI for their events and publications.

LakeB2B Solution: Amplifying Global Reach for Event Organizers and Publishers

The Challenge of Maximizing TAM

Global leaders in events and publishing face ongoing challenges such as data decay, limited TAM penetration, and the inefficiencies of traditional outreach. Each event or publication requires precise targeting to engage decision-makers and influencers within niche industries. In today’s digital-first environment, outdated methods fail to achieve the scale and engagement required for success.

LakeB2B offers tailored data-driven solutions to address these challenges. By updating contact data, enhancing global reach, and targeting ideal audiences, we help organizations like Informa boost attendance, increase subscriptions, and achieve measurable ROI.

Maximizing TAM

Key Objectives

Expand Global Reach

Engage the full TAM across industries and geographies.

Target Precision Audiences

Leverage data intelligence to connect with decision-makers and influencers aligned with event or publication goals.

Maximize Engagement

Drive higher attendance for events and increase subscriptions with tailored strategies.

Enhance ROI

Achieve measurable outcomes with efficient lead generation, audience acquisition, and retention strategies.

LakeB2B’s Solution Framework

Our solution is built on three pillars:

Data Intelligence
Multichannel Marketing
Audience Engagement Automation

Framework
Data Intelligence: Building the Foundation

Comprehensive, accurate data forms the backbone of effective outreach. LakeB2B provides a 360-degree view of target audiences, enabling informed decision-making.

• TAM Identification: We map the complete TAM using firmographics, technographics, demographics, and behavioral insights.

• Ideal Customer Profiling (ICP): Tailored ICPs ensure highly relevant and impactful outreach.

• Data Enrichment: Real-time validation keeps contact databases accurate and up-to-date.

Multichannel Marketing: Expanding the Reach

Our multichannel approach leverages email, social media, programmatic ads, and telemarketing to connect with diverse audience segments.

• Email Marketing: Hyper-personalized campaigns and automated drip series nurture engagement.

• Social Media Outreach: Platforms like LinkedIn and Twitter engage professional audiences.

• Telemarketing Support: Personalized follow-ups drive participation and gather actionable feedback.

Audience Engagement Automation: Scaling with Precision

Automation tools streamline engagement, making campaigns scalable and effective.

• AI-Powered Insights: Identify high-intent prospects and predict optimal outreach timing.

• Event Registration Automation: Simplify exhibitor outreach and follow-ups to boost attendance.

• Publication Subscription Automation: Automate renewals and deliver personalized content recommendations.

Tailored Strategies for Events and Publications

Strategies for Event Organizers

• Pre-Event Campaigns: Leverage audience segmentation, personalized outreach, and pre-event webinars.

• During the Event: Use real-time updates and lead scoring to maximize engagement.

• Post-Event Follow-Up: Share key takeaways and conduct surveys for actionable insights.

Strategies for Publishers

• Content Retargeting: Re-engage readers through retargeting ads and email newsletters.

LakeB2B’s Competitive Advantage

Comprehensive Database

Access detailed intelligence on 810M executives from 363M firms across 189 countries.

AI-Driven Campaigns

Deliver hyper-personalized outreach and predictive analytics.

Expertise in Event Marketing

Proven track record with global leaders in event organization.

Multichannel Mastery

Integrated strategies ensure messaging reaches audiences effectively.

Measurable ROI

Real-time reporting and analytics ensure impactful outcomes.

By partnering with LakeB2B, you can achieve:

• Enhanced Reach: Engage 100% of your TAM.

• Increased Engagement: Boost attendance rates and subscription conversions.

• Data Optimization: Maintain accurate, up-to-date contact information for consistent growth.

partnering with LakeB2B

Event Organizers & Publications Global reach solutions