LakeB2B offers specialized, data-driven marketing solutions tailored for firms looking to generate Marketing Qualified Leads (MQLs).
Key Objectives:
Generate highly qualified leads directly integrated into Salesforce
Engage research departments at major corporations
Enhance visibility of your journals and articles
Increase conversion rates via optimized landing pages and webforms
How LakeB2B Delivers:
LakeB2B curates precise datasets focusing explicitly on research and data-driven departments across industries such as Healthcare, Technology, Finance, Energy, Manufacturing, and Pharmaceuticals. Our segmentation leverages firmographic, technographic, and intent data insights to pinpoint contacts actively seeking journals, articles, and authoritative content.
- Email Marketing: Tailored email campaigns designed to resonate with research leaders, highlighting how your publications solve critical industry challenges.
- Social Media Targeting: Complement email campaigns with LinkedIn-focused outreach to decision-makers.
- Programmatic Ads: Retarget website visitors and prospects showing high intent, driving them to optimized landing pages.
- Professionally designed landing pages specific to each industry sector and research focus area.
- Clear, concise calls-to-action (CTAs) encouraging immediate form submission.
- GDPR-compliant webforms capturing essential lead details, integrated seamlessly with your Salesforce CRM.
- Real-time lead capture into Salesforce, streamlining your sales process.
- Automatic lead scoring based on interaction and intent signals, facilitating swift follow-ups.
- Efficient pipeline management and analytics within your existing CRM ecosystem.
- Continuous monitoring and reporting on campaign performance.
- AI-powered insights for refining lead generation strategies.
- Ongoing nurturing campaigns tailored to maintain prospect engagement, accelerating the lead-to-sale cycle.
Expected Outcomes:
- Substantial increase in the volume of qualified MQLs.
- Enhanced visibility among key research-driven corporate departments.
- Higher conversion rates due to targeted messaging and optimized lead capture methods.
- Efficient sales funnel management directly within Salesforce.
Implementation Timeline:
- Week 1-2: Target audience validation & segmentation
- Week 3: Landing page and webform setup
- Week 4: Integration with Salesforce
- Week 5: Campaign launch across channels
- Week 6 onwards: Ongoing monitoring, optimization, and nurturing
Case study:
Publishing firm that doubled leads with 200+ MQL leads monthly :-
Our targeted outreach ensured Publishing firm directly engaged Research and Data Departments within large enterprises across multiple countries and targeted industries who expressed interest in journals and industry articles.
Why LakeB2B?
- Proven expertise in delivering targeted data-driven marketing solutions.
- Seamless integration with Salesforce, minimizing setup complexities.
- Industry-specific customization to maximize lead quality and ROI.
Empower your publishing firm with targeted, high-intent leads directly integrated into Salesforce with LakeB2B.