PRIVACY POLICY & DATA PROTECTION COMPLIANCE

By continuing to visit and use our website and/or services, you (the user) agree to this Policy and the subsequent usage of personal data as stated henceforth, or amended hereafter.

To report any violations or abuse of our services, or to register any concerns regarding this policy, contact LakeB2B by mail ([email protected]) or call (888) 303-4466.

Which rules do we comply with?

LakeB2B complies with all relevant federal, state, and international laws (including GDPR) applicable to data privacy and usage, and adopts the subsequent guidelines / procedures / best practices established by industry groups in which we are a contributing member, including the Direct Marketing Association (DMA). The reflection to our strict data privacy and usage controls is witnessed in our contracts and agreements with customers.

Hereafter, we have mentioned the key aspects of our privacy policy and data security measures. Also, we have provided answers to some of the prominent concerns inherent to the trade wherever possible.

1.Our Data Compilation Procedure

1.1. User information compiled by LakeB2B incorporates several data elements for businesses and consumers. The information is acquired from reliable sources (Sec. 1.2) and we take utmost care through specific quality control procedures to verify and maintain the accuracy of the said information.

1.2.Our Business to Business Marketing database is sourced from the following reputed sources:

• Government records
• B2B Directories
• Annual Reports, SEC Filings
• Newspaper Subscription Offers
• Sign-up data from email Campaigns
• Business tradeshow attendee lists
• Public Record Information
• Registration process for subscription sites
• Community postings
• Nationwide utility transaction reports
• Transactional data
• Phone surveys with every business
• Web-based Registrations and/or offers
• Business trade magazine subscription offers

1.3 We also collect information on our website and other branded websites, where from time to time we act as an agent to collect data for some of our partners. When filling out subscription or information request forms, visitors are required to fill out personal data that includes name, official email addresses, and phone number(s) as applicable. This is in order to serve our clients and visitors better at their own convenience.

1.4 The information we collect is used to create demographic profiles of our subscribers, clients, and visitors so we can improve the content of our website and email alerts.

1.5 Personalized Experience

We deploy technology from our service providers for real-time analysis of the web traffic to our website. We match it with profiles from our extensive partner network, which allows us to identify you and provide you with personalized and relevant data that aligns with your interests.

We wish to inform you that when you visit or log into our website, we or our online data partners and vendors could use cookies and similar technologies. The process is required to associate your activities with other personal information we or they have about you, such as your email or home address. As a result, we, or our service providers, ‘may’ send communications and marketing materials to you through your email to optimize your browsing experience. If you prefer not to receive this advertising, you can opt-out by visiting:

1.6 Our Commitment to You

We value trust and transparency in our relationship with you. As such, the data and profiles we collect are solely intended to enhance your experience by delivering relevant information directly to you. We prioritize your privacy and ensure that this data is used exclusively for its intended purpose. We do not sell or share this information with any third parties outside of its intended recipient. We always strive to maintain the highest standards of privacy and data integrity. However, if you have any questions or need more information about our practices, please feel free to reach out to our support team.

1.7 Compliance with GDPR

While we align with GDPR guidelines, we try and limit our data handling processes to users within the U.S. or US geolocations. This approach demonstrates our commitment to upholding international data privacy standards.

2.Disclosure and/or Sharing of User Data

2.1. LakeB2B reserves full ownership over the information collected on this domain (https://www.lakeb2b.com) and its subsidiaries. The said information is collected from reputed sources (Sec. 1.2) and from different points in the said domain and its sub-domains. We will not sell, share, and/or rent the said data to third-party vendor(s) in other ways than disclosed as below:

• In reasonable need to offer our services
• When the user has provided us consent for the purpose
• When we are legally obliged to do so

Sections 2.2 and 2.3 discuss the above conditions in detail.

2.2. Usage of Personal Data

2.2.1. We lawfully process subject data with the sole objective to fulfill our “legitimate interests”. The following includes an extensive yet non-exhaustive list of “legitimate interests” under which we operate:

• Betterment of our Services by providing easily accessible and usable technologies that enable our clients to execute their business objectives with more certainty.
• When prior consent is asked from and provided by subjects through the same channel of communication, and the objective of such communication is in abiding to clause a).
• Where processing is necessary to comply with our legal obligations, and on demand from regulatory authorities.

2.2.2. The data and content provided or made available to us by users across our different Services is used in the collection, compilation and collation of data of respective subjects. Subject data is also used in conducting research and development programs to improve user experiences across our digital spectrum, and for the overall improvement of our Services.

2.2.3. We notify subjects about the usage of their data in writing, through emails and/or other media as available (SMS, push notifications etc.) and agreed by both parties. Our communications may also include:

• Service Messages: to acknowledge ongoing and concluded transactions and interactions. Examples include: welcome messages, meeting schedules etc. We don’t offer any opt-out options for service messages, as we are legally obliged to send the same.
• Marketing Communications: on our own behalf or on behalf of known third parties. Such communications maybe sent when subjects have shown interest in receiving so – even when they do not have an account with us. Each of our marketing communications has an opt-out option at the footer of the messaging, in case subjects desire to stop receiving future mails in the same regard.
• We also conduct feedback surveys from time to time to improve marketing experiences for our users.

2.2.4. We do not use personal data to engage in automated decision-making about subjects.

2.3. Sharing of Personal Data

2.3.1. We share subject data with:

• Affiliates (legal entities controlled by us, controlling us, or sharing a common authority of control with us) within reasonable limits, to properly deliver our Services.
• Selected Third Parties, including our business partners, vendors/suppliers, and sub-contractors, for the performance of the contract we are in with them.
• Analytics and Search Engine Providers who assist us in improving our digital presence in frequent intervals.

2.3.2. Under special circumstances, we may disclose your data to other third parties too. Such circumstances may include and not be limited to:

• Selling or buying of business assets
• Business acquisition by third party (where data can be treated as transferred asset)

2.3.3. We ensure maximum contractual and operational safeguards in the instance of third-party processing of subject data.

2.4. Subject Rights for Data Security, Accuracy & Retention

2.4.1. Under applicable data privacy regulations, subjects may:

• Request for access to their data and ask for a machine-readable copy for the same
• Request for the same to be updated, rectified, deleted, or blocked
• Request to abstain from using the said data
• Revoke their consent to process their data (for consent-based processing)

To exercise any of the rights listed above, please email us at [email protected]

2.4.2. Opt-out Policy:

This is in accordance to data subject rights (Sec. 2.4.1) as applicable per region. Upon your request, LakeB2B will:

• Allow any subscriber to “opt out” of further promotional contacts
• Initiate reasonable efforts to functionally delete the subscriber and his/her personal information from its database.

Visitors and users should be aware that we cannot always delete all historical data records, and this is in compliance to legal audits and financial reporting purposes which we are obliged to participate in.

2.4.3. In case of breaches or any other data-related concerns (subject to this privacy statement), subjects may lodge complaints with their regional data privacy regulator. For UK citizens, it is the Information Commissioner’s Office. Concerns in these regards can be directly reported at http://www.ico.org.uk/concerns.

2.4.4. We retain subject data for as long as it is reasonably necessary, for providing our Services. Such data is anonymized in the least reasonably practical time-frame after the subject stops using our Services.

2.4.5. Sufficient safeguards are taken while transferring subject data to other countries. We are obliged to provide a copy of said safeguards and related privacy rights on request by the subjects in concern. Sufficient safeguards are taken while transferring subject data to other countries. We are obliged to provide a copy of said safeguards and related privacy rights on request by the subjects in concern.

3. Data Security & Confidentiality Clauses

At LakeB2B, we give utmost importance to safeguard your privacy, at every step of processing or storing your personal information. We take every step to protect the confidentiality and security of the said data. We apply state-of-the-art servers with the latest encryption technologies. To provide you better services, without causing any disruption to your experience with us, we may share your personal information with partners only whose products/services are relevant to you.

3.1. LakeB2B ensures that all customer data remains the property of the respective customers. We also do not use, rent, sell, transfer, or otherwise expose the contents of the tracking information resulting from click-through, messages opened, messages read, or eCommerce conversions. LakeB2B provides an SSL encrypted, password-protected mechanism for viewing and extracting customer data.

3.2. We maintain all customer data in a carrier-class secure facility protected by firewalls and other security systems. These measures are designed to protect visitor and client information from loss, misuse, and/or unauthorized alterations.

3.3. We avail third party operators to process credit card information of users. This intermediary is solely a link in the distribution chain and is not permitted to store, retain, or use the information provided except for the sole purpose of processing transactions between LakeB2B and its clients. We restrict access to this information to only those employees who require the information for the said services.

3.4. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4.Cookies & Tracking Technologies Used by LakeB2B

Does LakeB2B use cookies?

Yes, like most websites, LakeB2B uses cookies to improve your experience in our website. Cookies help us to keep behavioral records of users on our website. Cookies help us to omit irrelevant content from the site from time to time, and to replace them with fresh, relevant, user-friendly content.

How does LakeB2B operate its tracking technology?

LakeB2B uses single-pixel gif images to count web page accesses and gather some general statistical information (such as, if an email has been opened or read). Collected information is tied to the users’ personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor the corresponding user’s experience on our website and to direct relevant marketing promotions to them. We do not share your profile with other third parties.

5.Third-party Site Links from and to LakeB2B

LakeB2B’s website or messages may contain links to other (third-party) websites. LakeB2B is not responsible for the privacy practices or the content of such “other” websites. Third parties may independently collect information about website visitors when users view ads or other communications from third parties through LakeB2B products or services. Visitors must contact the third-party companies directly regarding actions on these matters.

In addition, the existence of a link to another site or resource from LakeB2B does not constitute our recommendation or endorsement of such. We do not accept any responsibility or liability for any information leakage at any of the sites linked to/from this directory and henceforth advice you to use such sites at your own risk.

6.Prevention of Unsolicited Commercial Email (SPAM)

• LakeB2B is committed to providing a permission-based model for email marketing. To that end, we carry a strict internationally acclaimed anti-spam policy for all of our clients and users.
• Our clients are explicitly prohibited from sending any unsolicited material to recipients who have not expressed their permission to receive communications from them.
• Our services may only be used for lawful purposes and may not violate or intervene any local, state, federal or international laws on any level of business practices whatsoever.

These policies are part of our broader reaching Acceptable Use Policy that each of our clients are contractually bound to. Violation of this policy will lead to speedy termination of all access to LakeB2B’s applications, servers, and network.

7.LakeB2B’s Campaign Content (Emails)

We review the content of email campaigns sent through our platform to verify compliance with the state, national, and/or international laws. In this regard, we use software with content algorithms to track the content of said email campaigns. This filtering benefits all users who avail our Services and it reduces bounces and ensures high deliverability.

8.A2P 10DLC Compliance for Zoom Phone and Zoom Contact Center

We, at LakeB2B (website: www.LakeB2B.com), value your privacy. We are fully committed to ensuring the protection of your personal information that you wish to share with us. As part of our communication efforts, we use Application-to-Person (A2P) messaging via 10-Digit Long Codes (10DLC) to provide timely and relevant updates, alerts, and promotions.

By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message or/and Multimedia Messaging Service (MMS). Message & data rates may apply. You can reply ‘STOP’ to opt-out of further messaging.

———————————————————————————————-

10DLC Compliance Details by LakeB2B

Please read below about our policy, which outlines how your data is handled in relation to our third-party messaging providers and your rights regarding these communications.

1. Collection and Use of Personal Information

We collect and use your phone number and other necessary information for the sole purpose of sending text messages as part of our business communications. This information is only used to communicate content you have consented to receive, such as notifications, marketing offers, and customer service updates.

2. Third-Party Service Providers

To deliver SMS messages, we work with third-party messaging platforms, which are compliant with the 10DLC regulations enforced by U.S. carriers. These platforms manage the delivery of messages and ensure compliance with The Campaign Registry (TCR) requirements, including registering campaigns and adhering to content guidelines.

The third-party providers we work with are required to handle your data in accordance with industry standards, including privacy laws and regulations related to data security and anti-spam measures.

3. Your Consent and Opt-In Requirements

As per 10DLC regulations, we require your explicit consent before sending any SMS messages. By opting in to receive text messages from us, you agree to allow us to share your phone number and relevant information with our third-party service providers for the purposes of delivering those messages.

4. Opt-Out Mechanism

You have the right to opt out of receiving SMS messages at any time. Each message you receive will include clear instructions on how to unsubscribe (e.g., by replying “STOP”). Once you opt out, we will cease sending messages to your number, and our third-party providers will no longer process your information for messaging purposes.

5. Data Security

We and our third-party providers are committed to protecting your data. All personal information shared for messaging purposes is encrypted and handled securely to prevent unauthorized access. We continuously monitor and update our data protection practices to ensure compliance with the latest security standards.

6. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. Any changes will be communicated through our website or directly via SMS.

———————————————————————————————–

For queries and concerns, please email us at [email protected]

9.Notifications Regarding Changes to Privacy Policy

LakeB2B reserves the right to change any clause in the privacy policy without any prior notice. We may also amend this Privacy Policy from time to time, and therefore encourage you to revisit this page periodically or when you notice new features on our website.

However, you will be immediately notified in case of any change in the privacy policy. All our premium customers who have signed-in for our promotional newsletter services will also be informed about that change through emails.

By using our website, you agree and accept – without limitation or qualification – to adhere by the above Privacy Policy statement.