Understanding the Content Needs for Retaining Millennials
If the phrase ‘brave new world’ meant anything in the past, look again! The millennials have changed the game on both ends of the B2B chain.
They are your purchasers. They are your business leaders. They are the new face of a B2B industry which is bubbling with new technology. With a purchasing power of $200 billion by 2017 in US alone, it’s a millennial playground out there! Retention of the Gen-Y starts with playing their game – their way. But sadly, most of them don’t like what you have to offer.
