India as a Service

We build and run your India Team to help you grow globally and help you expand in India as well — while you focus on your core

India is no longer just a low-cost outsourcing destination. It’s the world’s fastest-growing large economy, a digital-first nation with deep pools of tech, data, marketing, and operations talent. Companies that tap into this potential not only reduce costs but unlock innovation, speed, and scale.

LakeB2B’s “India-as-a-Service” (IaaS) is a turnkey offering that helps global companies launch, build, and operate high-performance India teams — without the overhead, friction, or guesswork of doing it alone. Whether you’re a startup scaling GTM efforts, a mid-sized SaaS firm expanding customer success, or a large enterprise optimizing cost and coverage, IaaS lets you plug into India’s growth engine seamlessly.

Why India, Why Now?

  • Talent Advantage: Access to 5M+ skilled professionals in tech, CX, sales, and marketing
  • Cost Efficiency: Operate at 30-50% of global costs
  • Speed: Get your India Team live in weeks, not months
  • Strategic Location: Gateway to Asia, Middle East, and Africa
  • Innovation Ecosystem: Home to 100+ unicorns and 75,000+ startups

What is “India-as-a-Service”?

India-as-a-Service is LakeB2B’s managed growth team offering tailored to companies looking to:

  • Build an India-based team with functional expertise (Sales, Marketing, Tech, Ops, CX)
  • Scale into India without setting up an entity
  • Access trained talent, infrastructure, and operational systems
  • Execute growth mandates — faster, better, and cost-effectively

LakeB2B becomes your India HQ-as-a-Service. We handle hiring, training, operations, compliance, reporting, and scaling — while you remain focused on global growth.

Service Modules: Build Your India Team

  • B2B SDR pods with account-based outreach
  • ICP targeting, email campaigns, LinkedIn prospecting
  • KPI-driven: meetings booked, demos scheduled

  • SEO, content, email, performance marketing
  • AI-powered personalization + lead nurturing
  • Brand visibility in India + global digital campaigns

  • Tier 1 & Tier 2 support teams
  • CRM integration and SLA management
  • NPS, CSAT and retention optimization

  • Dedicated engineering pods (Full Stack, AI, DevOps)
  • Product QA, Testing, Release Ops
  • CTO-as-a-Service available for startups

  • India channel partner network expansion
  • Local business development reps
  • GTM alliance building across India Inc.
Understanding the Target Audience
Understanding the Target Audience

Engagement Models

Ideal for:

  • Predictable delivery across Sales/Marketing/Tech
  • Startups and mid-stage firms looking to scale

Includes:

  • Talent onboarding & training
  • Dedicated account managers
  • Weekly reporting + real-time dashboards

Ideal for:

  • Risk-sharing growth mandates
  • Performance-oriented partnerships

Structure:

  • Lower monthly fee
  • % of revenue or commission per milestone (e.g., leads, meetings, revenue)
  • Scale-up clause post-success

Ideal for:

  • Testing India Team viability
  • Rapid execution and evaluation

Structure:

  • Mini-pod (2-5 resources)
  • Defined OKRs and weekly check-ins
  • 30-60-90 day milestone reviews

Operational Model

  • Infrastructure: Plug-and-play setup in LakeB2B’s India offices
  • HR & Payroll: All team members hired and managed by LakeB2B
  • Compliance: GDPR, HIPAA, and SOC 2 aligned as required
  • Project Management: Dedicated managers, daily standups, and dashboards
  • Reporting: Weekly reports, monthly reviews, quarterly business impact reports

Your India Growth Stack

Capability Solution
Talent 500+ trained resources across India
Technology AI tools, CRM, Email warm-up, Analytics platforms
Market Access ICP data for 189 countries via LakeB2B
Local Insights India GTM experts and policy advisors
Government Linkages Support with compliance, incentives, state policies

India-as-a-Service in Action: Sample Use Cases

  • Goal: Build outbound SDR team to book 30 meetings/month
  • Solution: 3 SDRs, 1 SalesOps, 1 Campaign Manager
  • Outcome: 90 meetings booked in 3 months, 15% closed deals
  • Goal: Set up local GTM + CX for Indian hospitals
  • Solution: 2 BDMs, 2 Support Execs, 1 Regulatory Expert
  • Outcome: Signed 12 hospital MoUs, improved response SLA by 50%
  • Goal: Identify JV partners + LPs in India
  • Solution: 1 Research Analyst, 1 Investor Liaison, 1 BD
  • Outcome: 30 JV meetings lined up in 6 weeks

Why LakeB2B?

  • 20+ Years in Data Intelligence & Go-to-Market Strategy
  • Global Reach: Clients in 120+ countries
  • India Presence: Offices in Bangalore, Hyderabad, Mumbai, Chennai
  • Trusted by Unicorns, Fortune 500s, and Growth Startups
  • All-in-One: Talent + Tech + Targeting + Execution

Let’s Build Your India Team