Healthcare Marketing Guide

The dynamics of the healthcare industry is influenced by a series a factors including changing government regulations, ever evolving consumer needs and preferences, technological innovations, and more. These triggers eventually contribute to how a healthcare organization innovates and evolves over time. The current landscape of healthcare marketing denotes a tremendous shift across various dimensions such as cost consciousness, decision making and purchasing power, decision criteria, source of information, the role of sales reps, the use of technology, metrics to measure clinical performance, payment models and care delivery. It is thereby essential that healthcare marketers discover innovative and cost-effective solutions to acquire, engage and retain customers effectively.