LakeB2B empowers sales and marketing teams to connect with eyecare decision makers across the value
chain-ophthalmologists, optometrists, pharma leaders, optical retail chains, and medical device buyers.
Key Decision-Makers in the Eyecare Industry
Ophthalmologists (MDs or DOs)
- Role: Perform surgeries and treat eye diseases.
- Buying Power: High – influence purchases of surgical tools, diagnostic devices, intraocular lenses, etc.
- Settings: Hospitals, surgical centers, ophthalmic practices.
- Top Interests: Advanced surgical tech, laser systems, pharmaceuticals, continuing education, patient experience tools.
Optometrists (ODs)
- Role: Provide vision exams, prescribe glasses/lenses, diagnose some eye conditions.
- Buying Power: Medium to high – buy diagnostic equipment, EMR tools, vision correction solutions, frames & lenses.
- Settings: Independent optometry clinics, vision care chains, retail locations.
- Top Interests: Diagnostic tools, dry eye treatment, practice management software, spectacle lenses, retail systems
Optical Retail Chains / Practice Owners
- Roles: Own multiple optometry locations; responsible for procurement and operations.
- Titles: Founder, CEO, Managing Director, Operations Head.
- Buying Power: Very High – responsible for scaling tools, patient systems, EHRs, marketing, bulk orders
Eyecare Pharmaceutical Companies
- Decision Makers: Heads of Marketing, Product Managers, BD Heads, KOL Managers.
- Focus Areas: Launching new drugs for glaucoma, dry eye, AMD, allergy, etc.
- Interest: Partnerships, HCP outreach, KOL engagement, sample distribution, market entry strategies.
Medical Device Manufacturers
- Titles:Global Sales Head, Regional Distributor Manager, Product Development Head
- Key Segments: OCT, fundus cameras, phaco machines, LASIK systems, tonometers, diagnostic AI tools.
- Interest: Targeting ophthalmology hospitals, chains, optometry colleges
Our Eyecare Buyer Intelligence Covers:
| Segment | Decision Makers |
|---|---|
| Ophthalmology Hospitals/Clinics | MD, DO, Medical Director, Surgeon |
| Optometry Practices | OD, Clinic Owner, Retail Director |
| Pharma (Eye Drugs) | KOLs, Product Managers, BD Heads |
| Optical Retail Chains | CEO, Buyer, Director of Ops |
| Surgical Equipment Firms | Head of Sales, Regional Distributor |
What Makes LakeB2B Different
- Segmentation by Subspecialty (e.g., Glaucoma, Retina, Cataract, Refractive Surgery)
- Product-Level Intent Filters (Laser systems, IOLs, Dry Eye treatments)
- EMR & Device Stack Mapping (Which clinic uses what tech)
- Lead Scoring via Prescriber Activity + Expansion Signals
Platform Services
- Verified Decision Maker Contact Data – 50,000+ across US, UAE, UK, India, and Australia
- Omnichannel Outreach Campaigns – Email, LinkedIn, Voice, WhatsApp
- Lead Qualification – With appointment setting & MQL/SQL handoffs
- ICPs + TAM Discovery – We help you define & expand your total addressable market
Results You Can Expect
Up to 3X outreach response rate via AI-personalized content
5-10 sales-ready leads/month from just one specialty vertical
100% compliance with global data privacy standards