ABOUT CLIENT
Our client is a prominent global distributor of semiconductors and electronic components, representing over 1,200 leading manufacturer brands. Specializing in the rapid introduction of new products and technologies, they serve design engineers and buyers worldwide. Conducting business in 23 languages and 34 currencies, their extensive product offering includes semiconductors, interconnects, passives, and electromechanical components.
PROJECT OVERVIEW
As a major player in the technology industry, our client sought to transition to full-time online sales and distribution. The primary goal was to leverage email marketing as a strategic tool to reach a broader audience and drive traffic to their website.
PROCESS
Template and Target Details: The client kick-started the process by providing templates and specific target details for each deployment, laying the foundation for a personalized and effective email campaign
Persona Criteria Alignment: Adapting to the client’s dynamic requirements, persona criteria were tailored to industries such as Industrial Automation, Machinery, Telecommunications, Semiconductors, Engineering, and Embedded. This ensured a targeted approach in reaching the intended audience
Data Team Support: The data team played a crucial role, assisting in the meticulous preparation of counts and data lists. Their expertise ensured accuracy and relevance in the campaign’s target audience
Template Review and Testing: The campaign team meticulously reviewed templates, addressing any potential issues and ensuring alignment with the client’s objectives. Test copies were shared, allowing for thorough scrutiny before deployment
Strategic Deployment: Deployments were strategically executed, focusing on varied contact lists and scaling up to reach up to 50,000 contacts per campaign. This approach maximized the campaign’s impact and outreach
CHALLENGES
Adapting to the new online business landscape and effectively reaching the target audience, especially in the Asia-Pacific region, presented significant challenges.
SOLUTION
We collaborated with the client to segment data based on department, title, and geographical location. Rigorous verification processes were implemented to ensure a valid contact list. The content and design of emails were tailored to client specifications, and campaigns were deployed in both English and Chinese.
REPORT
The successful implementation of the email marketing campaign resulted in increased website traffic. Technical issues were resolved through thorough manual and automated testing, and the client witnessed positive changes in audience engagement.
LATEST CAMPAIGN DETAILS (FEBRUARY 2024)
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125 MOUSER 27 FEBRUARY 24 SC :
117 MOUSER 14DECEMBER23 ENG :
116 MOUSER 14 DECEMBER 23 SC :
CONCLUSION
The email marketing strategy proved transformative for the client, enabling them to connect with a wider audience during the challenging times of the pandemic. The results were highly satisfactory, leading to a consistent increase in monthly deployments. The strategic use of email marketing became a key driver in the client’s online business success, reinforcing its position as a leading electronic components company.
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