LakeB2B Enables Healthcare Market Research Provider with Access to Key Decision Makers for Targeted Campaigns

Executive Summary

A healthcare market research provider with over $7 million in annual revenue and a team of 30+ employees sought to enhance its reach by targeting top decision-makers across various industries in the U.S. With the need for precision in segmenting contacts by company size and role, the client partnered with LakeB2B, a globally recognized data provider. LakeB2B delivered a robust dataset of over 77,000 verified contacts, segmented to meet the client’s specific criteria. This tailored data enabled the client to execute successful campaigns, connecting with high-level decision-makers in both SMB and large enterprise segments.

The Challenge

The client’s objective was to build campaigns around top-level decision-makers across diverse U.S. companies to expand its market research reach. To maximize the effectiveness of their campaigns, they required a highly accurate and segmented list that focused on two main groups:

1. SMB Companies: Decision-makers from companies with 1-500 employees.
2. Large Enterprises: Decision-makers for companies with over 500 employees, specifically within Engineering and Product departments.

With limited resources, acquiring such a detailed contact list manually would have been inefficient and costly. The client required a data partner capable of delivering a large volume of verified, relevant contacts to avoid outreach inefficiencies and wasted efforts.

Solution: LakeB2B’s Targeted Decision-Maker Data Service

LakeB2B leveraged its extensive database and expertise in data analytics to create a customized solution, delivering high-quality contact data tailored to the client’s campaign needs. By providing a carefully segmented list of decision-makers, LakeB2B empowered the client to streamline their outreach, target relevant audiences, and optimize campaign engagement.

Process Overview

1. Comprehensive Data Sourcing and Segmentation
LakeB2B sourced 77,000+ contacts, divided into two key segments to meet the client’s requirements:

• SMB Companies (1-500 Employees): A targeted list of top and sub-level decision-makers across a range of industries, allowing the client to engage key influencers within smaller to mid-sized organizations.
• Large Companies (500+ Employees): Decision-makers specifically within Engineering and Product departments, aligned with the client’s interest in connecting with large enterprise leaders in product and technical roles.

2. Advanced Filtering and Customization
To meet the client’s specific audience criteria, LakeB2B applied advanced filtering techniques, segmenting the contacts by company size and role relevance. This ensured that each contact list was customized and relevant to the client’s market research objectives, improving the accuracy and effectiveness of outreach efforts.

3. Rigorous Data Validation and Quality Assurance
All 77,000+ contacts underwent LakeB2B’s rigorous validation process, ensuring an accuracy rate of 95-100%. Each contact’s details, including role, company size, and department, were verified to meet the client’s high standards. This validation process minimized the risk of inaccuracies and allowed the client to confidently execute campaigns with reliable data.

4. Flexible Data Delivery Options
To streamline data integration, LakeB2B offered the client multiple delivery formats (CSV, Excel) compatible with their CRM and marketing automation tools, enabling seamless data incorporation and faster campaign execution.

Results

With LakeB2B’s specialized contact data, the client achieved:

• Efficient Campaign Deployment: Access to verified, segmented decision-maker contacts allowed the client to launch targeted campaigns efficiently, eliminating the need for additional data preparation.
• Enhanced Audience Targeting: The segmented lists of decision-makers enabled the client to reach the most relevant contacts within SMB and large enterprises, maximizing engagement and minimizing outreach waste.
• Optimized Resource Allocation: By receiving ready-to-use, validated data, the client could dedicate resources to strategy and creative development rather than data curation, resulting in time and cost savings.

Client Testimonial

“We were very satisfied with the contacts received from LakeB2B. Every field delivered was 100% accurate, and the data quality was exceptional, enabling us to reach our target decision-makers effectively. The segmentation by company size and department allowed us to tailor our campaigns precisely.” – Jocelyn, Healthcare Market Research Provide