Empowering MSP Outreach with Targeted Data Acquisition for a Leading Cloud-Native Platform Provider

IT Security Decision-Makers in SMBs: They needed contact information for two groups:

IT Security Decision-Makers: This could include titles like Chief Information Security Officer (CISO) or IT Security Director, responsible for making security product decisions within SMBs using Prech, RocketCyber, and Blumera technologies.

IT Management Titles (CVD Titles): This could encompass broader IT leadership roles like Chief Technology Officer (CTO) or IT Director, who might also influence security product decisions in smaller companies.

MSPs in Targeted Industries: The company also required a list of MSPs serving their target verticals in Healthcare, Finance & Insurance, Manufacturing, and Public Utility sectors. Here, the ideal company size ranged from 5-10 employees (priority) with the remaining spread across 1-5 and 11+ employee companies. They desired one contact per MSP, along with industry-specific insights.

Solution: Leveraging its data expertise, LakeB2B delivered a targeted solution:

 Segmented Acquisition:

SMB IT Security Decision-Makers (1,768 Contacts): This list focused on a combination of IT Security Decision-Makers (CISO/similar titles) and IT Management Titles (CTO/IT Director) from 600 companies using Prech, RocketCyber, and Blumera technology users from USA.

MSPs in Key Industries (1,082 Contacts): This list comprised contact information for 1,082 MSPs across the targeted Healthcare, Finance & Insurance, Manufacturing, and Public Utility industries. The ideal company size ranged from 5-10 employees (priority) with the remaining spread across 1-5 and 11+ employee companies. Each entry included one contact per MSP, along with industry-specific insights.

Result: The client expressed initial satisfaction with the data delivery, confirming it met their requirements. The segmented lists equipped them to launch targeted marketing campaigns towards high-value decision-makers within their ideal SMB customer profile and MSPs serving their focus industries.

Client Satisfaction

 “I am satisfied with the support I have received thus far; however, I’d
like to check the lists we purchased as of now, I am going through each company
on each list manually to confirm what we received compared to what we
purchased. But overall, to date, they are what we requested, and the same was
delivered.” – Eric.

Benefits Achieved

Streamlined Outreach: Pre-built, segmented lists enabled targeted outreach efforts.

Personalized Marketing: Industry-specific insights facilitate personalized marketing campaigns for better engagement.

Focused Acquisition: The client could focus on acquiring new customers within high-value market segments.

By providing high-quality, segmented data, LakeB2B empowered the cloud-native platform provider to refine their outreach strategy and gain a competitive edge within the SMB cybersecurity space.