Empowering a Leading Banking Institution with Targeted Data & Multi-Channel Outreach

Client Overview

A prominent U.S.-based banking institution was struggling to generate high-quality leads that matched their ideal criteria. Despite previous marketing efforts, their sales pipeline lacked consistent engagement from decision-makers.

Challenges:

• The client received a high volume of unqualified leads, leading to inefficient sales efforts.
• Existing outreach campaigns were not effectively engaging the right audience.
• Lack of a streamlined approach to nurture and convert potential prospects.

LakeB2B’s Solution:

To address these challenges, LakeB2B implemented a multi-pronged approach designed to acquire high-quality leads and sustain ongoing engagement through data-driven marketing.

1. Targeted Data Acquisition:

• Curated a refined database of key decision-makers in finance departments across the all industry and segmented them based on Clients criteria.
• Ensured each contact met the client’s specific criteria for potential engagement.
• Verified all data points to reduce bounce rates and maximize campaign efficiency.

2. Email Outreach Campaign (12 Months | 24 Touchpoints):

• Executed a two-touch email campaign every month, designed to engage, nurture, and drive conversions.
• Email Strategy: The first email focused on awareness, providing industry insights and relevant case studies, while the second touchpoint emphasized direct engagement with a call to action (CTA) for a consultation.
• Performance Metrics: The campaign resulted in an average 10% – 15% average open rate (compared to the 15% banking industry benchmark) and a 1.8% – 3.0% click-through rate (exceeding the industry average of 2.6%).
• Each email featured compelling CTAs, industry-relevant content, and personalized messaging to resonate with banking professionals.
• Automated follow-ups were triggered for those who engaged with the content but had not yet converted.

3. SEO & LinkedIn InMail Strategy:

• SEO Approach: Leveraged targeted keyword optimization, content marketing, and strategic link-building to improve organic visibility and drive qualified inbound traffic.
• LinkedIn InMail Outreach: Personalized InMails were sent to key decision-makers, offering whitepapers and exclusive insights into industry trends.
• Engagement Metrics: Achieved an 12% response rate on LinkedIn, significantly higher than the platform’s 10% average outreach.
• The LinkedIn strategy was complemented by retargeting efforts, ensuring continuous brand exposure.

4. Focused Tele-Calling Strategy:

• Hyper-Targeted Follow-Ups: Only prospects who showed engagement via email opens, clicks, or LinkedIn responses were contacted, ensuring high conversion efficiency.
• Structured Call Flow: A consultative sales approach was used, focusing on understanding the client’s banking needs and offering tailored solutions.
• Conversion Rates: The tele-calling campaign led to a 12% appointment booking rate, further boosting the effectiveness of the outreach strategy.

Results:

Incremental Lead Growth:

• Consistent growth in MQLs, averaging 30-35 high-quality leads per month.
• Month-over-month increase in prospect engagement and lead conversions.

Enhanced Engagement Metrics:

• Open rates: Increased progressively throughout the campaign, stabilizing at an industry-leading 15%.
• Click-through rates: Improved to 3.0%, demonstrating strong content engagement.

Higher Conversion Rates:

• The multi-channel approach led to a well-balanced pipeline of engaged prospects.
• Personalized follow-ups through tele-calling and LinkedIn boosted conversion potential and sales readiness.