Delivering Targeted IT Decision-Maker Data for Enhanced Outreach

Client Overview

A well-established IT services and consulting firm specializing in Microsoft-based solutions. The company required a highly targeted contact list to connect with IT decision-makers involved in Microsoft InfoPath technology across mid-size to enterprise organizations in the USA. With a workforce spanning 1,000+ employees, the client aimed to leverage data-driven outreach strategies to increase their market penetration and engagement with key IT stakeholders.

Challenge

The client sought to expand its outreach to IT Managers, Directors, and VPs actively working with Microsoft InfoPath. To achieve this, they required:

Targeted contacts of IT decision-makers in mid-to-large-sized companies (700-10,000 employees).

Comprehensive and validated data to ensure high engagement rates.

Nationwide coverage across the USA.

Clear ROI from list acquisition, as previous efforts had not yielded measurable results.

Despite the accuracy and professionalism of previous data acquisitions, the client emphasized that they had not yet seen the expected engagement outcomes. This indicated a need for further refinement in segmentation, outreach, or integration into their marketing strategy.

Solution:

LakeB2B utilized its advanced data acquisition and validation capabilities to curate a precise dataset aligned with the client’s needs.

Approach:

Targeted Contact Identification:

• Segmented contacts based on job roles (Managers, VPs, Directors) within IT departments.
• Filtered companies that utilize Microsoft InfoPath as part of their workflow.
• Ensured company size alignment (700-10,000 employees) for greater relevance.

Data Verification & Enrichment:

Applied a multi-step verification process:

• AI-driven data cleansing.
• Email and phone validation to eliminate outdated contacts.
• Cross-referencing with business intelligence sources for accuracy.
• Maintained a 95%+ data accuracy threshold before delivery.

Final Data Delivery:

• Provided 14,731 validated contacts aligned with client specifications.
• Ensured seamless CRM integration for immediate use.

Results:

• Highly Targeted Dataset: The delivery list consisted of key IT decision-makers specifically aligned with Microsoft InfoPath usage.
• Improved Data Accuracy: A rigorous validation process ensured maximum accuracy, eliminating outdated or redundant contacts.
• Client Experience: While the client acknowledged LakeB2B’s professionalism and ease of engagement, they noted that results from their outreach efforts were still pending, suggesting that further refinement in campaign execution may be needed.

Client Testimonial:

“Again, your company is very professional and easy to deal with. The bottom line, however, is that we need to see results from the list purchase and have not seen that to date. Thank you”

–Cathy