The Challenge:
* Reaching the Right Audience: Identifying the most relevant contacts within Florida’s public sector was crucial for The Agency. They needed a comprehensive list encompassing various IT leadership titles and potentially other high-level IT decision-makers.
LakeB2B’s Solution:
Recognizing The Agency’s specific needs, LakeB2B crafted a targeted data solution designed to maximize their outreach effectiveness:
* Prioritized IT Leadership: We compiled a data list encompassing a range of high-priority titles such as CIO (Chief Information Officer), CTO (Chief Technology Officer), CSO (Chief Security Officer), CISO (Chief Information Security Officer), VP of IT, IT Managers, and IT Directors. These titles represent individuals who directly oversee or significantly influence IT strategy and budget allocation within government agencies, making them ideal targets for The Agency’s marketing efforts.
* Expanded Reach: Recognizing the potential for broader decision-making structures within public sector IT departments, we included a secondary tier of “all C-level titles from the IT department.” This ensured The Agency could potentially connect with additional decision-makers who might play a role in selecting advertising solutions.
* Florida Focus: The data list was meticulously targeted to include contacts solely located within the state of Florida, ensuring The Agency’s marketing efforts reached their intended geographic audience.
* Data Quality & Verification: LakeB2B prioritizes data accuracy to maximize campaign effectiveness. Our stringent data hygiene processes ensured the list contained a high percentage of deliverable contacts with up-to-date information.
Delivered Contacts: A total of 2,742 targeted contacts were delivered to The Agency, providing them with a comprehensive pool of potential leads within Florida’s public sector IT landscape.
Measurable Results: While specific campaign results were not disclosed, The Agency expressed satisfaction with the service, acknowledging that “everything was taken care of.” This suggests a successful outcome in terms of receiving the precise data they require to execute their marketing strategy.
Client Testimonial:
“The service was good, and everything was taken care of.”
Conclusion:
This case study exemplifies the power of a targeted data approach in the advertising services industry. By partnering with LakeB2B, The Agency gained access to a comprehensive and accurate list of key decision-makers within Florida’s public sector IT departments. This laser-focused audience ensured their marketing efforts resonated with the most relevant individuals, potentially leading to a significant increase in qualified leads and successful client acquisition within the public sector.
