Breaching the Gap: How a Cybersecurity Leader Targeted High-Value Prospects with Laser Precision

SecureWorks Taegis Users: Target security professionals already invested in a competitor’s platform, presenting an opportunity to showcase a potentially superior solution.

High-Level Decision-Makers: Focus on CISOs (Chief Information Security Officers), CVDMs of IT Security (Cybersecurity Decision-Makers), and IT CVDMs within large enterprises.

Industry Alignment: Ensure the target audience aligns with the firm’s offerings, excluding irrelevant sectors like SLED (State and Local Education).

The difficulty lay in identifying these precise titles within companies actively using a competitor’s solution.

LakeB2B’s Solution: LakeB2B’s data expertise enabled the creation of a multi-layered targeting strategy:

Precision Targeting: We meticulously identified contacts with the specific titles of CISO, CVDM of IT Security, and IT CVM within organizations exceeding 1,000 employees. Furthermore, we excluded companies within the SLED sector, guaranteeing industry relevance.

Focus on Existing Security Users: By targeting existing SecureWorks Taegis users, we presented a valuable opportunity to connect with individuals already familiar with advanced cybersecurity solutions and potentially receptive to exploring new options.

Measurable Results: The partnership with LakeB2B yielded significant benefits for the cybersecurity firm:

Streamlined Outreach: Precise targeting eliminated wasted efforts, allowing the firm to focus on the most relevant prospects, leading to increased efficiency.

Enhanced Lead Quality: Reaching CISOs and security decision-makers ensured a higher caliber of leads, connecting with individuals with purchasing authority and influence.

Strategic Market Penetration: Targeting SecureWorks users opened doors to potential customers already invested in cybersecurity solutions, presenting a unique opportunity to showcase the firm’s value proposition.

Client Satisfaction

 “Very satisfied with the list and the results we achieved. Thank you!” – Andrea