LAKE B2B LEAD-GEN SUPPORT DRIVES UP FINTECH PRODUCT MARKETING ENGAGEMENT BY 500%

Industry : Fintech Product Creator

Location : Texas, the USA

Challenge : Enabling their customers who come seeking for unique marketing solutions improve their campaign success rates.

Solutions : Lake B2B’s Lead Data Platform White Label Integration

MEET THE CLIENT

THE FIRST STEP IS TO KNOW YOUR LEAD AND THE TOTAL FINTECH BUYER UNIVERSE THAT’S READY TO START A CONVERSATION WITH YOUR PRODUCT.

ACCURATE LEAD DATA SOLUTIONS PROVIDED TO THE CLIENT INCLUDED:

CHALLENGES

APART FROM THE CONTACT DETAILS OF THE TARGET AUDIENCE, THERE WERE OTHER CHALLENGES FACED BY THE CLIENT.

BECAUSE THE CLIENT WAS A PROVIDER OF FINTECH SOLUTIONS AND PRODUCTS, IT WAS ESSENTIAL FOR THEM TO UNDERSTAND THE DIFFERENT SEGMENTS OF THEIR TOTAL ADDRESSABLE MARKET (TAM) OF FINTECH CUSTOMERS.

Every customer to whom they wanted to pitch their Fintech product and services had their solution focus areas. This was a situation where one size does not fit all. The client’s marketing efforts required a thorough understanding of their existing tech install base, the different software and tools adopted by these customers, and more.

It was highly critical to forecasting the likelihood of purchase and the type of purchase or solutions these IT and tech buyers wanted to make. The team was failing on the visibility as they were blindsided due to misinformation, low-quality email lists, and lack of lead-gen expertise.

Their product marketing teams were struggling with accurate lead prospecting. They were wasting a lot of time, energy, and money in looking up the LinkedIn profiles of the best target accounts and their decision-makers.

There were existing customers to whom they wanted to reach but were challenged by wrong and outdated details of their prospects.

Many old customers had moved jobs, and the team required new insights on their older contacts with whom they wanted to rekindle their conversation.

THE SOLUTION

DIFFERENT MARKETING STREAMS WERE CREATED AFTER THE CLIENT WAS PROVIDED WITH ACCURATE LEAD CONTACTS OF THEIR TOP ACCOUNTS.

The client, in many cases, had only the email id of their prospects and wanted to build more insights that their sales teams were demanding.

LAKE B2B LEAD-GEN TEAM STEPS UP PROSPECTING EFFORTS

The Lake B2B Lead-Gen experts were on-boarded in different marketing projects. These projects were essentially marketing campaign roadmaps and goals set up by the leadership. Some of these goals include –

• Email Marketing Campaigns
• LinkedIn Campaigns
• Tele Calling Campaigns
• Appoint Setting for Demos
• Webinar Registrations

THE RESULT

WHY YOU NEED COLLABORATORS

MARKETING INNOVATION CANNOT HAPPEN IN SECLUSION

The strategy guidance for creating personalized destinations was given by the Lake B2B team, who created digital journeys for every Fintech Product buyer persona. The Lead-Gen Team for email marketing campaigns first started classifying the valid emails provided by Lake B2B Data experts. Based on the titles and solution interest areas, client case studies, infographics, videos, and other marketing assets were created. The lead-gens launched personalized digital destination experiences for these different categories of target audience personas. Each of these target audience personas were classified based on the solution or product type interest areas.

A whole nurture campaign journey was created to filter the most prospective Fintech product buyers, and further points of interest were created to keep engagement alive. This email lead generation campaign ensured – only the best Market Qualified Leads were now passed on to the client’s sales team. These new digital experiences created for the identified Fintech Buyer personas were then used for follow-up campaigns and brand recall campaigns using LinkedIn Mail and LinkedIn Text Ads. The Lake B2B Lead-Gen Team not only identified the LinkedIn IDs of the top prospects but were now able to nurture these leads by running a focused ABM campaign.

Through Tele Calling follow-up mechanisms and hybrid sales support provided by the Lake B2B Lead-Gen team, the client was able to drive up webinar registrations by 400% compared to their previous self-driven attempts.

We are cutting edge fintech product developer and won a lot of accolades from various quarters. But, when it came to marketing our products, we were grappling with aligning the right solution to the right market niche due to the lack of reliable data. With Lake B2B, we quickly turned the situation around and connected with our targets and buyer personas at a granular level. Also, their Lead-Gen teams helped us synchronize our marketing efforts like clockwork. Lake B2B is indeed a forward-looking company that you can bank on.

– Head Of Product Marketing