Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

Author: Mike Connolly

One of the biggest drivers of the US healthcare industry is the increase in aging population, typically those who are above 65 years. By 2030, it is estimated that the aging population in the US will be almost 70 million people. This translates to an increasing demand for healthcare and medical products.

With an increase in demand, there is a surge of medical suppliers in the healthcare market. This makes it difficult for medical suppliers to maintain a strong market position. However, by using digital marketing, it is possible to develop and implement marketing strategies that will enable suppliers strengthen their position in the medical supplies sector.

Digital marketing provides medical suppliers with a great toolkit to connect with their target audience relevantly, at the right time and through the right channel. While digital marketing includes mobile marketing, medical education technology, sales tools and social media marketing, email marketing is one of the best cost-effective channels to begin with.

How Email Marketing Helps in the Medical Supplies Sector

Email marketing has become an inevitable line of communication, even in the healthcare and medical supplies industry. It is a great channel to reach out to a large target audience in a cost-effective manner. With email marketing, you can…

• Promote your products to healthcare professionals in a timely manner through right channels
• Make announcements of new certifications, special workshops and medical programs
• Share information related to healthcare providers, educational material, industry news, latest trends in medical technology and new medical products and equipment.
• Schedule newsletters providing valuable information
• Use automation to schedule reminders, follow-ups and appointments
• Collect data about your target market through forms filled, inquiries and newsletter subscriptions
• Segment your database based on activity and send email campaigns to a target segment based on their preferences
• Use reporting tools and data analytics to track the performance of your campaigns and scope for improvement

Right Time, Right Data, Right Technology

Right Time

Email marketing requires meticulous planning and impeccable implementation. As a medical supplier, most of the time you have to comply with legal regulations and opt-in processes that can impede your marketing plans. There are many email marketing platforms today that allow you to personalize your campaigns based on segmentation of your lists and the frequency of emails opened and clicked. This ensures that you send the messages at the right time to right person to get optimal results.

We have four seasons, and each of them requires specific medical marketing programs and healthcare education. Here’s an  email calendar to help you personalize your marketing messages and create an actionable strategy for your campaigns.

Right Data

Especially in the healthcare industry, where every professional or decision maker has specific requirements, it is important to connect with relevant prospects. Promoting your optical surgery equipment to eye hospitals will achieve better results than trying to target for instance, a heart hospital or a physiotherapist hospital.

You need to use a segmented healthcare mailing list to achieve better results and higher revenues. Check out our targeted healthcare mailing lists which include qualified contacts of medical professionals in the healthcare industry.

Right Technology

To better implement email marketing you need to use email automation platforms. First, you need to create a proper actionable strategy for your campaigns. Once you have your strategy in place, you can integrate marketing automation platforms to automate and schedule your email campaigns. With such automation tools you will be able to customize, personalize, organize and optimize your email marketing plan.

Where to Begin?

Email marketing in the healthcare industry is not an easy task. Compliance with legal regulations and connecting with prospects in real time through digital channels has become increasingly difficult. However, a good place to start is by creating a targeted email marketing strategy. You can begin by using this Email Marketing Calendar.

Here’s what you get with the email marketing calendar:

• Connect with prospects during the year’s most important medical events.
• Gain insights on peak email marketing months for successful medical device supplies.
• Know the best formulae for connecting to your industry audience.
• Get a detailed analysis on the relevant and trending email campaigns.
• Get a month-by-month report of your campaigns.
• Schedule your email calendar following the market’s optimized ROI path.

Address a specific target audience at the right time through the right channel. Leverage the power of digital marketing, email marketing, healthcare data and technology. Ask us to know how