Top 10 Reasons Why Data Enrichment Could Mean Greater Results for Your Business

Author: Charles Berry

What is Data Enrichment?

Data enrichment or data appending is the process of adding updated and accurate data to the existing or old database.

As the name says, data enrichment service enriches the existing raw data of the customers that can be used by businesses in their various business processes.

Ten Reasons Why Data Enrichment Could Mean Greater Results for Your Business:

As Data is the foundation for every business, Data enrichment is one of the crucial aspects for both B2B and B2C businesses. After a product or a service is ready, it has to reach the potential customers it was made for. In this context, data refers to the information of existing customers or potential prospects (Target audience).

So, let us study how data enrichment can bring greater results to businesses:

1. Access to Clean and Accurate Data

Clean and accurate data is the backbone of business operations. No business wants to sell its products or service to a non-interested audience, which leads to a waste of time and resources.

Data enrichment helps businesses with clean and accurate data that helps businesses reach the right target audience and also provides a reliable foundation for making informed and strategic business solutions.

2. Helps to Reduce Total Costs  

Inaccurate or incomplete data can lead to costly errors that affect the quality of the campaigns and sales process.

Duplicate entries, failed transactions, and misplaced orders, incorrect deliveries might force your target audience to lose trust in your brand. Data enrichment services reduce total costs by rectifying redundancies, and incorrect information in the customer database.

3. Improved Collaboration and Integration

Accurate and updated data helps businesses to maintain seamless integration and collaboration across various systems and departments within the organization.

Clean data facilitates effective collaboration, data sharing, and communication ensuring that all stakeholders have access to the same information that is consistent and reliable. This in turn leads to improved operational efficiency with zero errors and delays.

Additional Read: Data Cleansing vs. Data Enrichment: Know the Difference!

4. Saves the Time of Your In-house Resources 

Data enrichment is not a one-time process rather it demands consistent efforts to upgrade customer’s data as they change their addresses, social media handles, and phone numbers frequently. Not upgrading the data is equal to losing interested and potential customers.

Hence, businesses understand that building an in-house data enrichment team requires a lot of effort, time, and costs. So, businesses opt for data enrichment services that provide comprehensive data appending solutions that are easy to use, reliable, and accurate.

5. Effective Customer Segmentation

Every customer data does not fit every product or service. Also, a vast amount of data needs to be segregated based on purchase history, preferences, and interests. Manual segregation of data would demand a huge time and resources.

Data enrichment services provide accurate, ready, and segmented data that can be used for a specific campaign. By enriching customer data with relevant attributes, businesses can create more refined and targeted customer segments that help in implementing effective marketing campaigns and product/service customization.

6. Improved Decision-Making Process

Businesses can track and measure the campaigns with cleaner and more accurate data. Using incorrect or old data affects the results of the campaigns.

Updating data with data enrichment services provides reliable data that can be used for various sales and marketing processes. When the campaigns reach the right audience, it becomes easy for businesses to measure the effectiveness of their campaigns and sales outreach programs ultimately leading to improved decision-making processes.

7. Streamlined Sales and Marketing Process 

The base for sales and marketing strategies is customer data. With relevant and updated data, marketers and sales professionals can directly use them according to their campaign preferences.

Since data enrichment services provide accurate and segmented data with the latest information on customers and prospects, it helps to easily streamline the sales and marketing processes, helps in efficient lead nurturing, improved sales targeting, and increased customer satisfaction.

8. Reduced Fraud and Risks 

Data enrichment services verify and validated customer data. It not only updates the latest information but also removes inactive, suspicious, and useless accounts that are no more a benefit for sales and marketing processes.

Hence, data enrichment can be used by businesses to minimize potential fraudulent activities

9. Increased Conversions

Data appending services enable marketers and sales professionals to target the right audience. When the audience list is segmented according to campaign needs, the customer data is updated and accurate, the campaign successfully reaches the target audience.

Businesses can increase qualified leads and conversion rates by adding more information to their customer data or prospect lists. This information can include various aspects of their target audience such as demographics, purchase history, preferences, interests, purchase behavior, firmographic data, etc.

Additional Read: Why Data Enrichment Matters and How Often Should You Do It

10. Streamlined Account-Based Marketing

Account-based marketing is one of the effective strategies to target suitable audience profiles and generate more leads.

Account-based marketing refers to shortlisting the ideal customer profiles and implementing specific campaigns and marketing approaches to those selected best-fit accounts that are likely to convert.

Account-based marketing needs accurate data on potential prospects to achieve conversion rates. Data appending services provide accurate data of key accounts that help to streamline the process of Account-based marketing.

Conclusion

Data enrichment services provide various advantages for businesses to increase their conversions by targeting the right audience. The core of data appending is to provide access to businesses with clean and accurate data that helps in effective sales and marketing outreach leading to improved conversions, ROI, and customer satisfaction.