Sheldon Coopers of Todays’ Search Engine Optimization

Author: Mike Connolly

Feels kind of strange to be around such aura of brilliance all the time. Yet our current Search Engine Optimization markets seem to be teeming with them and prospering under burdens of heavy consequences. They are close by, breathing down our necks – like a roommate whose agreement we’ve unwantedly signed. But, “You don’t screw the roommate agreement. The roommate agreement screws you.”

Bazzinga! You can’t call your spot your own anymore! Before you know it, Sheldon Coopers of todays’ SEO market have you cornered with their “brilliant sparks of intelligence” and their fancy Star Wars tech. “The force” of the know-it-all’s has pinned you to its services. They might soon claim your newly developed website as their own.

What do you do? Don’t be blinded by bloated promises of your web development partners – that’s all! There’s only one Sheldon Cooper on The Big Bang Theory, which completed its 8^th season recently, and we’d all love it to be that way. For copycats, premium Search Engine Optimizers at Lake B2B suggest that you look your enemy straight into the eye. Call 800-710-5166. Email us at [email protected] for a completely transparent web solutions package.

Meanwhile, Dr Sheldon Cooper would like to have a word:

5 Advices for Search Engine Optimization, Courtesy Dr Cooper

“Given enough start-up capital and an adequate research facility, I could be Batman.”

Unrealistic Promises: When promises are humungous, there are little chances to their fulfilment. If it looks too good to be true, beware! It generally isn’t. Many Search Engine Optimization companies will claim to dramatically propel your websites up the search engine results page (SERP). But it’s not only the ‘what’ but the ‘how’ that is equally important in ranking search pages. Thinking, they know something about page ranking policies that you don’t? Guess what, there’s no Batman under the hood! ‘Black hats’ are ready to stuff your webpages with invisible keywords which may make you king of the mountain – but that’s for the time being. In no time when search engines discover the source of your uncannily achieved popularity – you will be pulled down. So, bye-bye Kansas!

“Let’s just assume that whatever you’ve done up until now is wrong.”

Transparency: With inadequate clear-cut strategies and lack of specialized automation, Search Engine Optimization is still a market of vagaries to many. Due to a dynamic regulations system it becomes easier to convince companies of their lack of domain knowledge. You can let the SEOs rampantly rule your optimization strategies, like a hassled Leonard in Sheldon’s apartment. Or, you can trust your own instincts and gather hands down knowledge about it yourself. Is the research and the execution too complex to your liking? You can also check into the search engines’ elaborately laid out instructions particularly for webmasters. Follow, and become the master of your own universe.

“Oh, Mario! If only I could control everyone the way I control you…”

Breathing Space for Viewers: Search Engine Optimizers! Neither the search engines nor the website owners are your puppets. SEO protocols, though slightly rigid, don’t mean that they aren’t flexible. But it’s not the rules, but the logic behind them, that need to be understood. If they are strict that is only for, as Howard would say, “there’s no place for truth on the internet”. This mind-set needs to change. A user/customer is probably sitting hundreds of miles away. But that doesn’t allow or even necessitate the need to rob his/her credentials. The virtual world has become a part of our lives as much as the real. We depend on it. And like in the real world, we don’t want to lose our trust on the other end of the communications thread. You don’t control us, so don’t dupe us.

“Do you have any books about making friends?”

Shortcut to Online Goodwill: User trust is the most important aspect in SEO. Their trust earns you the trust of the search engines. If your website has something important to say, if it readily strikes a chord with your target viewers, your page rankings will automatically rise. There’s no short-cut manual in this. So let’s not complicate things with airy “friendship algorithms”.

“I’m not insane. My mother had me tested.”

Continuous Experimentation: A physicist’s job is to try and experiment until he/she succeeds. So is for the SEOs. Search Engine Optimization is a comparatively new process in the web domain and lacks in implementation of tested strategies. While ‘white hat’ or legalized experts continue testing different dimensions, fresher and more effective SEO techniques will emerge. Websites with richer material will keep on relating to the users. It’s a win-win situation for all.

The game is ruined when an individual tries to outsmart the system. As the whole purpose behind the system is to serve the greater good of online communities, it becomes important for your thriving business to keep all parties satisfied. Lacking in SEO assets? Need a robust online presence? Join Lake B2B and be rid of your worries. Call 800-710-5516 or email [email protected] for your free quote.