How to Make Simple Personalization Your Holiday Campaign USP
Author: Arun Pillai
Holiday campaigns are all about the personal feel. Businesses try to woo their clients / prospects / customers with hearty greetings and jolly wishes throughout the month of December. Some campaigns are better in going the extra mile.
Few years back, InContact took the interactive approach to personalize their Christmas emails.
They added a CTA in their email holiday campaign greeting card allowing readers to “draw a snowman!” Clicking would take them to a blank canvas. Afterwards, the readers would be asked to draw a key in the snowman’s hand to unlock the Christmas greeting inside a wrapped gift box. Fun game! The campaign gained a lot of traction and positive engagement amongst InContact’s subscribers.
Courtesy: InContact Snowman Campaign (2015)
On a parallel note, Google also has carried forward the trend of seasonal interactive games in their doodle area (like a music maker on World Music Day). Personalization can be as simple as addressing your list acquaintances as friends – by their first name. You don’t need deep pockets to create an inspiring holiday greeting.
9 Quick Holiday Campaign Solutions to Apply this December
It’s December again! Brands are in a frenzy to greet their prospects. Inspirations apart, one thing is certain: there will always be a campaign better invested than yours. Your campaign strategy has to be smart in order to balance the odds and reach the recipient’s inbox.
Apply trusted B2B techniques to personalize your holiday campaigns. Collect your gifts along the way!
- Know In-Depth about Your Recipients
Find similarities between organization profiles of your target group. This will enable your offering to be more relevant. Start with their business location. If nothing else, the local celebrations can always act as your campaign ice-breaker.
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- Keep SMS Campaigns Handy
More than 80% of your recipients are anyway going to open their mails in mobile. Try the format which is more suited for the device. SMS campaigns are good fillers to your occasional greeting emails. They come cheap and don’t require much customization. Just add a shortened URL to your standard holiday text campaign template.
SEND 200 PERSONALIZED HOLIDAY WISHES ON PHONE!
- Leverage the Human Voice Personalization
Another way to reach your campaign prospects on their mobile devices is through voice mails. It is a readymade tool for creating a personal feel at minimum cost. Record your holiday greetings (add a choir maybe, to be creative) and blast.
GREET 80 CUSTOMERS WITH A HOLIDAY SONG!
- Give a Starbucks Voucher Upfront
It’s the little things that show care. What matters is how you present it. A warm cup of coffee in the winter is as relevant a gift as it can be. Add a heartfelt line to your Starbucks coupon. Something ‘Spread the warmth with a cup of coffee’. This simple value-addition can excel as a great welcome to your holiday campaign.
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- Engage Your Customers with Interactive Templates
It doesn’t take a lot of technical expertise these days to make a campaign like the one from InContact. There are a lot of online free tools available to create interactive email templates. Custom CTA buttons, touch-sensitive animations are two of many options. But don’t make it too complicated. Choose wisely, lest your customization backfires.
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- Invest in Dynamic Landing Pages
Reduce your efforts in creating individual personalized versions for the same campaign landing page. Your readers probably won’t be available on all their devices during their holiday brakes. So try reaching all of them. Applying dynamic and responsive landing pages breaks the compatibility barrier, and maximizes campaign readership.
CREATE YOUR CUSTOM LANDING PAGE WITH PRE-INSTALLED TRACKERS!
- Automate Your Campaign Management
Campaign automation tools are expensive. But hiring one on a short-term basis can be worth the cost, especially during the holiday month. Automation tools integrate your CRM lists, schedules your campaigns with least or no human intervention, and provides detailed performance reports for you to follow up. End-to-end campaign management – ideal to beat the holiday rush.
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- Plan Long-Term with Re-Targeting Cookies
Winter holidays is just one month. Utilize your holiday campaign rush to reap customers for the whole year. Stay at the top of their minds with re-targeting ads. Simply add a cookie-drop option when they visit your campaign landing page.
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- Get Your Social Media List Sorted
The norm is to flood social media pages with overwhelming activity during the holiday season. But applying the same tactic for niche B2B target groups is not advisable. Professional networking sites like LinkedIn scrutinize high number of posts from individual profiles, leading to account blockage. B2B lists have to be targeted by most active social media profiles. Get the social profile field appended before launching your campaign.
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About Author
Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.
