Data Management
Email Marketing
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Demand Generation Marketing Explained

The demand generation strategy is vital for a brand’s revenue growth. Unless your target audience is aware of the products...

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Unlock Outbound Lead Generation with These Hacks

Without scalable prospects, there can be no sales and hence, no business growth. Smart marketers identify the significance of lead...

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Email Marketing in the Age of Coronavirus

At this point, it would be naïve not to acknowledge the economic downturn sustained by businesses around the world due...

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Building an Email List from Scratch: Dos and Don’ts

The fundamental objective behind targeted marketing is reaching the right audience through the right medium and at the right time....

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Fix These Issues in Your Data-Driven Marketing Strategy

In September 2014, Pinterest, an online photo-blogging site, sent wedding congratulations to several of its customers, perhaps thinking that it...

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Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, educational institutions are indefinitely closed,...

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How Data Quality Is Related to Data Cleansing?

The universe of data more than doubles every two years (EMC). So, it is no wonder that countless businesses have...

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B2B Marketing in the Days of Social Distancing: It’s Time to Go Digital

As 2020 began, marketers were waiting, with bated breaths, for events like the Summer Olympics, US elections, and the Indian...

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Growth hack to marketers - Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are...

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