Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Is Data Quality the same as Data Governance?

Although often used interchangeably, data quality and data governance are two entirely different aspects that are interrelated in a way....

Read Blog

4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverability? Read on An email marketer...

Read Blog

Best Tools for AI-Powered Lead Generation in 2025

In today’s hyper-competitive digital landscape, traditional lead generation tactics are no longer enough. Companies need smarter, faster, and more scalable...

Read Blog

3 Simple Ways to Reactivate & Engage Your Subscribers

Teaser: It is not enough to add more subscribers to your mailing list. You also need to take good care...

Read Blog

How to Collect Verified Email Addresses Through Newsletter Sign-Ups

Collecting verified email addresses is crucial for email marketing success. Fake or mistyped emails lead to low engagement, high bounce...

Read Blog

3 Ways to Optimize ROI with Dynamic Email Content

Teaser: Here are three simple ways to make your email content more dynamic, so that your email marketing ROI increases....

Read Blog

Get the Best Traction on Your Emails by the Smart Use of Videos

Teaser: Learn about the different ways in which you can take your emails beyond text, and also the advantages of...

Read Blog

8 Ways to Grow MROI with Emails – Marketers Listen Up

Every business thrives on performance internally and externally. When their digital teams avoid marketing mistakes, they stand to gain trust....

Read Blog

Refine Your Survey Strategy to Boost Responsiveness

There are many response rates definitions. Each industry uses specific parameters to send messages to their subscribers. Certain standards have...

Read Blog