Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Why a Data-Driven Website Is the One Thing Your Business Needs Today

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never that simple. Generally,...

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It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing one. We...

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Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list...

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Quantify to Justify - 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whether your event is to...

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B2B Event Technology – It’s What You Make Of It!

Consider this; your company conducts a flagship event every year, and it is decided that new event technology needs to...

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Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

B2B event marketing is all about networking and social media is a powerful channel to spread the word. An effective...

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7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

As businesses compete to connect with customers in a ‘buyer-powered’ world, marketers have to use every touch point to converse,...

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Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

For every $1 spent, email has an average ROI of $36 Subscriber segmentation is the most effective campaign strategy Testing...

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Let Your Data Come To Life - Data Visualization

Data comes in various avatars, in the form of customer data, website activities, results from campaigns and lead generation. As...

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