Data Management
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Healthcare Marketing

Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

The custom of “trick or treat” is enjoyable for children during Halloween. In the B2B world, are you as marketers...

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Behavioral Targeting For Next-Gen Healthcare Marketers

By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a report by Frost...

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Our Appearance at DMA 2015 Was More than Just the Annual Marketing Mojo Dose

Meet us at the DMA Annual Event - Booth # 1211 to connect with your target market The currently ongoing...

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Why a Data-Driven Website Is the One Thing Your Business Needs Today

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never that simple. Generally,...

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It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing one. We...

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Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list...

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Quantify to Justify - 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whether your event is to...

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B2B Event Technology – It’s What You Make Of It!

Consider this; your company conducts a flagship event every year, and it is decided that new event technology needs to...

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Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

B2B event marketing is all about networking and social media is a powerful channel to spread the word. An effective...

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