Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Data is your core asset. Are you maintaining it with data cleansing?

Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Similarly, for any business, the...

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To those who want to use email appending - But can't get started!

Email appending has been in the industry for some time now, yet many businesses are skeptical on using this service....

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7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider should be in your top priority...

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Canada Government to email marketers – Connect if you have consent

We understand that email marketers will now have to bring in new strategies and learn [tweetable]new tactics of handling the...

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Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media posts, sending an email on the latest...

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Email Marketing Gospel of Dos and Don’ts

With the increased use of social media, there is a myth that the use of Email marketing is reducing. With...

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Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing Digital presence has revolutionized the entire sales process in...

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From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that gets collated in every enterprise...

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Turn Your List into a Strategic Asset - List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for you to spot...

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