Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

"By Referral": How to make referral marketing incredibly rewarding - Part 1

Let’s get started with a simple example to understand referral marketing. When you are looking to buy a new machine...

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How to Determine Right Frequency for Email Marketing Campaigns

How many are too many? In email marketing, the frequency of emails is an important aspect of your campaign. Sending...

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Dissect Your Healthcare Database to Map Buyer Personas

Buyers in the healthcare industry have evolved. You can see doctors, nurses, clinicians, surgeons, dentists, hospital administrators and other healthcare...

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Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

One of the biggest drivers of the US healthcare industry is the increase in aging population, typically those who are...

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Generate Revenue from Healthcare Leads with Pipeline Marketing

Lead generation has been the key measurement metric for marketers for decades. With goals focused on generating healthcare leads there...

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Here's an Email Marketing Campaign Planner to Improve Your ROI

With new digital marketing channels introduced, email marketing is still one of the channels that generate high ROI. Email marketing...

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5 Email Marketing Strategies to Increase Open and Click-Through Rates

So you may have just acquired a big list or spent years growing it organically? That is just the first...

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Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

The custom of “trick or treat” is enjoyable for children during Halloween. In the B2B world, are you as marketers...

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Behavioral Targeting For Next-Gen Healthcare Marketers

By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a report by Frost...

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