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Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet connection have become more empowered...

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What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technology has already begun...

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What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunately, at the C-Suite level,...

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Stop neglecting your marketing database

Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neglected one. The...

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CMOs sharing borders with service delivery teams: After-sales service matters

It’s a digital revolution going on out there. Companies are finding themselves against the wall when it comes to understanding...

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Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fair...

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What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is...

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What are the most important attributes of a top-class CMO?

‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What with all the prevailing...

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Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s go a...

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