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Healthcare Marketing

Marketing Technology Trends 2023: A Glimpse Into The Future

It's 2023. The marketing industry continues to evolve, and technology is at the forefront of this evolution. With every technological...

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What Is Business Process Analysis And How Do You Use It?

Regardless of the size or industry a company belongs to, it has several business processes that ensure it delivers its...

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How Data Cleansing Strategy Improves Marketing ROI?

Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key focus often lies on...

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How Automation in Healthcare is Revolutionizing the Industry?

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a...

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6 Winning Strategies to Boost Your ABM Campaign

ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific target accounts. How? By building personalized...

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How Personalization Transformed B2B Sales

Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030,...

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Personalizing Healthcare Experiences with Custom Health Data

It's 2022. In this era of data, customers are accustomed to receiving seamless, personalized experiences that make their lives simpler....

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Personalization and Data Privacy: Finding the Balance

While it’s true that customers today want personalized brand experiences, they may not like the fact that it happens only...

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How Bad Data Can Dampen Your ABM Strategy

The rise of big data is fuelling ABM's success over the past few years with its tailored marketing standards. About...

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