Healthcare Data is Most Unstructured Consumer Data Ever; How to Address That?

Author: Mike Connolly

Digital is changing the way consumers act, bringing in vast changes to many industries. This is no different for the healthcare industry as well. In the recent past, the industry is transiting from business-to-business to business-to-consumer. Consumers these days are more equipped with information than ever and it is evident that healthcare is lagging far behind in keeping up with consumer expectations. This post tries to quote reasons why it is imperative to adopt digital.

1. Consumers are now e-consumers

Today’s patients are more informed about illness, medicines, treatments, and all the wings of the healthcare industry. This gives them more control over decision-making and finding the right information. McKinsey cites Pew research, which revealed that 70% of patients who are online, research the Internet for health information. This is an indication for healthcare companies to proactively take part in creating, influencing, and driving digital conversations.

2. Big data is growing bigger

Pharmaceutical companies are generating consumer data every span of a minute. It is growing bigger and thus drawing the data analysts’ attention. In the healthcare vertical, data analysis is boiled down to two forms: business intelligence, which is focused on making the organization run more efficiently, and clinical intelligence, which is focused on improving care and saving lives.  Companies that do not embrace data and analysis yet are going to continue to lag behind in the digital revolution.

3. Healthcare data is unstructured

From the way data is collated to submitting it for analysis, healthcare data has remained the most unstructured consumer data ever. Mostly because of the adoption of traditional methods for data collection, it becomes notoriously difficult to collect, store and analyze the data generated. Integration of digital platforms could fix the basic issues of healthcare and channel the data into the right trial.

4. Healthcare sector is fast evolving

The Healthcare sector is rapidly evolving and so is the technology that supports it. This opens up a plethora of opportunities for pharmaceutical companies and other spheres of healthcare. This prompts all the healthcare stakeholders to look at health management from a different approach.

Lake B2B has a variety of lists from the healthcare industry involving individuals from all levels. The data available could be utilized for a multichannel campaign as it consists of email, postal and telemarketing data. Contact us now for data on specific key functions/titles of the industry.