Is your email marketing losing the combat with the bot or firewall?

Author: Arun Pillai

Startled? Then you are living under a large rock. Experienced digital marketers secretly use bots to access active email subscribers. Even free enemies work to your advantage.

The free enemy advantage

You should tap this combat automation to enlarge your current database. Those who work for e-commerce companies add advanced, technological marketing tools to redefine their strategies for successful inbox campaigns. Learn how the bot can engage your subscribers to buy products.

Marketing bots have replaced humans and get the ideal responses to email promotions. After this, you will never say data-driven marketing sucks but succeeds.

Measuring metrics that matter

Ideal combat tactic

As 2018 ends, email marketing remains the best link with consumers as it can get pretty good responses. Thanks to e-commerce companies that sell products online, email confirmations allow digital marketers to introduce campaigns, promotions and product/service launches through this effective medium. According to Garter research about $500 billion revenues will now be through email marketing.

It is up to you to take advantage of this report and use ideal combat tactics as a manager asking three questions.

1. Can sales funnel be pushed towards email campaigns with success?
2. What opportunities are available to influence sales through such promos and clicks?
3. Revenue can increase with simple subscriber engagement.

In order to track or measure the performances of any email campaigns you should be able to measure:

1. Engagement with subscribers – the score card reveals the changes to be made in the campaigns.
2. Account for the first-time subscribers who have reached out and responded. If a campaign produces new leads, it is effective and can be exposed to social media.
3. Have multiple platforms for the sales cycle to get results.
4. Emerging software like bots add panache to email marketing.

Program a bot

Customize them for better responses

If you are into digital marketing and not using automation tools to reach customers, you will lose heavily. Bots have added muscle to connect to right subscribers. They understand explicit behavior patterns and respond to chats. If your bot is programmed correctly, the success rate is guaranteed as there will be no room for human error.

Bots take up the combat successfully.

1. They communicate with visitors on the website. If your e-commerce portal constantly uses email marketing tactics, bots add to a good ‘call to action’ plan.
2. Ensure that it answers all queries related to the product and services linked to the email campaign. Responses take the customer engagement further.
3. Customers do not mind live chats or messaging on the phone. Mobility adds customization to mailers.

Firewalls are pain points but the right tactics with this free enemy leads to better results. Both bots and firewalls have scripts or algorithms that detect spams, phishing material and scams. Most consumers are aware about them and are smart enough not to open attachments. Metrics get confused when such patterns are followed by the email service providers for the recipients.

As a manager combat this issue by re-working on the plans:

1. Avoid sending any more alerts to incorrect leads. It may involve a manual check and make a report on it.
2. A bot can catch the hidden link and track the email. If a recipient clicks on this link, avoid sending any details to such a sender.
3. Open and click rates should now be discarded as there are other effective automation tools to use.
4. Instead of attachments, simple emails bring better responses and also cut the losses of invalid emails.

Now, are you ready for the clash?