Why a Data-Driven Website Is the One Thing Your Business Needs Today

Author: Mike Connolly

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never that simple. Generally, customers check the menu, compare from a particular few, and finally choose the marshmallow after checking out the price. And then the waiter asks: “how do you want your marshmallow?” With unlimited choices, customer behavior and preferences are dynamic, similar to business interactions.

You should avoid the fresh ordeal of understanding your customer every time they visit your website. Moreover, customers look for brands which remember their preferences, and act upon them. Data-driven websites are dynamic online platforms that automatically respond to clients and offer the best solution.

Data-Driven Websites – Your Personalized On-Duty Associate

Scope for Big Data

For a static business website, the goals are pretty simple – brand promotion and selling. A data-driven website on the other hand concentrates on the how’s and why’s behind the selling. Web development and design elements are incorporated into the website’s structure to provide the tiniest details of what your clients like or might like.

Big Data is a set of integrated records of customer interactions. It is used to analyze behavior patterns of buyers. Data-driven websites work as the input channel for creating such databases and the execution terminals of necessary actions as well. Big Data management is a huge responsibility for companies. The added feature of automation makes data-driven websites a ready-made solution for companies in this regard. 

Content Management is More Personalized

In any kind of website, content is the sole influencer behind buying decisions. All else are just support tools to represent and highlight the content for maximum impact. But how can you make the same content purposeful for all? Personalization is the only option.

• Data-driven websites refer to past interactions of the customer and align content accordingly.
• Lucid connection between webpages and ease-of-access to important information also enhance customer engagement.

Accounts-Based vs. Standard Data-Driven Websites – Which Suits You Better?

Other than branding and engagement, a successful online presence should also focus on return on investments. B2B websites should put added concentration on sales and/or conversions. An account-based data-driven website has the following advantages:

1. Integral Support

Generating business through websites involves the above four steps of promotion, engagement, conversion and sales. Account-based websites provide integral analytical support from the very first interaction such as social activity via the website and to the end of the buying cycle of updating the lead in CRMs.

2. Actionable Insights

Post analysis, the sites’ automated analytical tool calculates the optimal growth path between customers and companies, and efficiently acts upon them.

3. Customer Centricity

In digital B2B markets, customers decide what they want to buy, when they want to buy, how and who they want to buy it from. Direct influences are impossible to communicate. Data-driven websites and its advanced account management features create the perfect customer-centric environment to enable better interaction, engagement and conversion.

Online markets are populated with hundreds of new websites every day. Advanced web development techniques are increasing the standard of sophistication for websites. In the intense competition of attracting the attention of B2B customers, only those websites and brands survive which enable superior customer interaction and create an exclusive experience. That’s why, data-driven websites are the need of the hour.

Contact us to know how you can resonate with your target audience through data-driven websites.