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Category: Marketing

How Data Cleansing Strategy Improves Marketing ROI?

How Data Cleansing Strategy Improves Marketing ROI?

Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...

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How Automation in Healthcare is Revolutionizing the Industry?

How Automation in Healthcare is Revolutionizing the Industry?

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33...

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6 Winning Strategies to Boost Your ABM Campaign

6 Winning Strategies to Boost Your ABM Campaign

ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific t...

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How Personalization Transformed B2B Sales

How Personalization Transformed B2B Sales

Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...

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How Bad Data Can Dampen Your ABM Strategy

How Bad Data Can Dampen Your ABM Strategy

The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...

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Simple Ways to Increase B2B Website Traffic

Simple Ways to Increase B2B Website Traffic

Getting the word out about the brand and generating quality leads are the primary goals of marketers...

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Competitive Displacement in Marketing: How to, Why, and When?

Competitive Displacement in Marketing: How to, Why, and When?

In today’s dynamic business environment, customer expectations are ever-changing, and the competit...

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Why Visual Storytelling Should Be a Part of Your Content Marketing Strategy

Why Visual Storytelling Should Be a Part of Your Content Marketing Strategy

Nothing beats a good, refreshing story. Stories have always been an effective way of capturing peopl...

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How To Leverage B2B SMS Marketing

How To Leverage B2B SMS Marketing

Mobile phones are the go-to way of sending and receiving information today. And this is why every bu...

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How to Generate Quality Leads Through Marketing Automation

How to Generate Quality Leads Through Marketing Automation

What is Marketing Automation? Marketing Automation involves using software to automate marketing and...

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