Data Management

Category: Marketing

6 Winning Strategies to Boost Your ABM Campaign

ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific t...

How Personalization Transformed B2B Sales

Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...

How Bad Data Can Dampen Your ABM Strategy

The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...

Simple Ways to Increase B2B Website Traffic

Getting the word out about the brand and generating quality leads are the primary goals of marketers...

Competitive Displacement in Marketing: How to, Why, and When?

In today’s dynamic business environment, customer expectations are ever-changing, and the competit...

Why Visual Storytelling Should Be a Part of Your Content Marketing Strategy

Nothing beats a good, refreshing story. Stories have always been an effective way of capturing peopl...

How To Leverage B2B SMS Marketing

Mobile phones are the go-to way of sending and receiving information today. And this is why every bu...

How to Generate Quality Leads Through Marketing Automation

What is Marketing Automation? Marketing Automation involves using software to automate marketing and...

Healthcare Account-Based Marketing How to Do it the Right Way

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies c...

6 Easy but Powerful Email Marketing Hacks for 2022

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...