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Category: Marketing

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

As businesses compete to connect with customers in a ‘buyer-powered’ world, marketers have to us...

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The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

Yes, the AMC show, Mad Men is quite the rage today. There seems to be incessant chatter revolving ar...

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Sheldon Coopers of Todays’ Search Engine Optimization

Sheldon Coopers of Todays’ Search Engine Optimization

Feels kind of strange to be around such aura of brilliance all the time. Yet our current Search Engi...

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Has Your Event Marketing Passed the Cannes Test?

Has Your Event Marketing Passed the Cannes Test?

“In a fast-changing, fluid environment, where one week is different from the next, our biggest cha...

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4 Ways to Build A Healthy Attorney Email List

4 Ways to Build A Healthy Attorney Email List

How Email Marketing Works: Email Marketing Company: Step-1: Writing Email Template Content – 1 Day...

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ABC of B2B Web Development Begins at Home

ABC of B2B Web Development Begins at Home

“Good habits begin at home” and they show while you are interacting with people outside. On a si...

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Knowhow of a Successful Social Media Marketing Campaign

Knowhow of a Successful Social Media Marketing Campaign

“Short, Sweet, Simple”, “Keep It Short and Simple” – do the taglines strike a chord? W...

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We are exhibiting one of the most Innovative Healthcare Marketing Solutions at HIMSS ’15

We are exhibiting one of the most Innovative Healthcare Marketing Solutions at HIMSS ’15

Meet us at HIMSS15 – Booth no. 7535 and connect with over 38,000+ healthcare IT professionals ...

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4 Ways to Clean Up Your Marketing Tools

4 Ways to Clean Up Your Marketing Tools

If you are seeing more emails bouncing, social media not yielding great returns, or your web analyti...

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What healthcare marketers need to know about online reputation management?

What healthcare marketers need to know about online reputation management?

A recent Forbes article revealed that one company lost more than $2 million in sales because of its ...

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