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Category: Marketing

It Costs More to Acquire Than Retain – Use B2B Customer Marketing

It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing o...

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Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list at ...

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Quantify to Justify – 4 Steps to Measure Event Marketing ROI

Quantify to Justify – 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whet...

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B2B Event Technology – It’s What You Make Of It!

B2B Event Technology – It’s What You Make Of It!

Consider this; your company conducts a flagship event every year, and it is decided that new event t...

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Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

B2B event marketing is all about networking and social media is a powerful channel to spread the wor...

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7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

7 Steps to Boost B2B Event Marketing ROI and Leverage Lead Generation

As businesses compete to connect with customers in a ‘buyer-powered’ world, marketers have to us...

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The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

Yes, the AMC show, Mad Men is quite the rage today. There seems to be incessant chatter revolving ar...

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Sheldon Coopers of Todays’ Search Engine Optimization

Sheldon Coopers of Todays’ Search Engine Optimization

Feels kind of strange to be around such aura of brilliance all the time. Yet our current Search Engi...

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Has Your Event Marketing Passed the Cannes Test?

Has Your Event Marketing Passed the Cannes Test?

“In a fast-changing, fluid environment, where one week is different from the next, our biggest cha...

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4 Ways to Build A Healthy Attorney Email List

4 Ways to Build A Healthy Attorney Email List

How Email Marketing Works: Email Marketing Company: Step-1: Writing Email Template Content – 1 Day...

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