Data Management

Category: Marketing

4 Ways to Clean Up Your Marketing Tools

If you are seeing more emails bouncing, social media not yielding great returns, or your web analyti...

What healthcare marketers need to know about online reputation management?

A recent Forbes article revealed that one company lost more than $2 million in sales because of its ...

5 Creative Holiday Marketing Tips to Make your Brand Stand Out

Just back from Thanksgiving and marketers are already chalking out plans for another holiday season....

Doing Search Engine Optimization Amazingly Well is Simple, Really!

Buzz is already around that google is going to change the way Search Engine Optimization works. It w...

Challenges of Data-Driven Marketing

While data-driven marketing is the new wave in the marketing sphere, CMOs are struggling to utilize ...

Telemedicine – Are Health providers catching up with the selfie generation?

We belong to the generation of selfies. Selfie with your new car, a new business unit, or a new look...

Pharmacist – the last line of defense from drug abuse

[tweetable]The number of prescription abuse cases in America is shooting up. It has seen a 33% incre...

Data for successful 1:1 customer engagement

Why is customer engagement important? Why can’t you just focus on sales and intimate your customer...

Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it a...

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ...