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Category: Marketing

Generate Revenue from Healthcare Leads with Pipeline Marketing

Generate Revenue from Healthcare Leads with Pipeline Marketing

Lead generation has been the key measurement metric for marketers for decades. With goals focused on...

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Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

The custom of “trick or treat” is enjoyable for children during Halloween. In the B2B world, are...

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Behavioral Targeting For Next-Gen Healthcare Marketers

Behavioral Targeting For Next-Gen Healthcare Marketers

By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a...

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Our Appearance at DMA 2015 Was More than Just the Annual Marketing Mojo Dose

Our Appearance at DMA 2015 Was More than Just the Annual Marketing Mojo Dose

Meet us at the DMA Annual Event – Booth # 1211 to connect with your target market The currentl...

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Why a Data-Driven Website Is the One Thing Your Business Needs Today

Why a Data-Driven Website Is the One Thing Your Business Needs Today

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never...

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It Costs More to Acquire Than Retain – Use B2B Customer Marketing

It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing o...

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Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list at ...

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Quantify to Justify – 4 Steps to Measure Event Marketing ROI

Quantify to Justify – 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whet...

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B2B Event Technology – It’s What You Make Of It!

B2B Event Technology – It’s What You Make Of It!

Consider this; your company conducts a flagship event every year, and it is decided that new event t...

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Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

Retarget and Remarket. Use Lead Generation Tactics to Boost B2B Event Marketing ROI

B2B event marketing is all about networking and social media is a powerful channel to spread the wor...

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