Data Management

Category: Marketing

B2B Data Marketing Survival Guide

Part One of B2B Data Marketing Survival Guide: The Pillars of Data Marketing The importance of busi...

How To Be The Best Among The Best In Data-Driven Marketing

By Guest Blogger- Nathan Franks Get to know Lake B2Bs secret sauce to data-driven marketing success ...

LeadsCon 2016: Activate your Business with Olympic Sized Data Solutions

Marketers’ worldwide are on a continuous quest to discover and implement innovative marketing stra...

Redefine your Definition of Customer Engagement Strategy

  A potential customer that helps your business grow is surely for keeps. To pursue him into yo...

8 Do’s of B2B Event Marketing

  B2B events are a great place to capitalize on sales and closing deals. Most importantly, even...

7 Tactics to Perfect Email Marketing Infrastructure

Is your email marketing infrastucture up-to-date? Are your emails getting to your customers inbox? W...

‘By Referral’: How to make referral marketing incredibly rewarding- Part 2

Every business wants new clients, right? Which one would you rather have A) a prospect on whom you s...

“By Referral”: How to make referral marketing incredibly rewarding – Part 1

Let’s get started with a simple example to understand referral marketing. When you are looking to ...

Dissect Your Healthcare Database to Map Buyer Personas

Buyers in the healthcare industry have evolved. You can see doctors, nurses, clinicians, surgeons, d...

Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

One of the biggest drivers of the US healthcare industry is the increase in aging population, typica...