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Category: Marketing

Dissect Your Healthcare Database to Map Buyer Personas

Dissect Your Healthcare Database to Map Buyer Personas

Buyers in the healthcare industry have evolved. You can see doctors, nurses, clinicians, surgeons, d...

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Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

One of the biggest drivers of the US healthcare industry is the increase in aging population, typica...

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Generate Revenue from Healthcare Leads with Pipeline Marketing

Generate Revenue from Healthcare Leads with Pipeline Marketing

Lead generation has been the key measurement metric for marketers for decades. With goals focused on...

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Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

The custom of “trick or treat” is enjoyable for children during Halloween. In the B2B world, are...

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Behavioral Targeting For Next-Gen Healthcare Marketers

Behavioral Targeting For Next-Gen Healthcare Marketers

By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a...

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Our Appearance at DMA 2015 Was More than Just the Annual Marketing Mojo Dose

Our Appearance at DMA 2015 Was More than Just the Annual Marketing Mojo Dose

Meet us at the DMA Annual Event – Booth # 1211 to connect with your target market The currentl...

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Why a Data-Driven Website Is the One Thing Your Business Needs Today

Why a Data-Driven Website Is the One Thing Your Business Needs Today

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never...

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It Costs More to Acquire Than Retain – Use B2B Customer Marketing

It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing o...

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Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list at ...

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Quantify to Justify – 4 Steps to Measure Event Marketing ROI

Quantify to Justify – 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whet...

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