Data Management

Category: Marketing

The Game of Funnel: Reach the next level of success with account based marketing (ABM)

ABM: A Throwback in 60’s   “Don’t count the people you reach; reach the people that coun...

Achieve Beyond Marketing: Making the Pillars of ABM Stronger

The Three Pillars Account Based- Marketing (ABM) is not just another marketing tactic. It’s a stra...

Cold calling: Avoid all myths to master the art!

  Crackling the perception Art is not for everyone and so is cold calling! But you too can mast...

5 Key points for Sales Teams to Crack B2B Deals

Most sales deals are a hard nut to crack. In the B2B landscape, it’s cumbersome too. Even after se...

5 Crucial Steps for B2B Marketers prior defining a Customer Database Strategy

B2B Marketers are on the crest of a wave in a tsunami of data. While a few are able to swim towards ...

Make B2B Customer Acquisition seamless with Data

Are you strategizing it (acquisition strategy) right the way?   There are different ways sales ...

How to Make Simple Personalization Your Holiday Campaign USP

  Holiday campaigns are all about the personal feel. Businesses try to woo their clients / pros...

Getting objections over-ruled – A precise cold caller guide for the intrepid salesman

Many sales people learn the art-the hard way… by cold calling. Over the years, it is found that it...

Communication via Connectivity- The Rise of IoT

The future is here and it brings with it unimaginable technological advancements that have revolutio...

Target Cyber Monday with Easy B2B Business Strategies

With the recent digital upsurge that the past decade has witnessed, it’s a given that the Thanksgi...