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Category: Marketing

What are the most important attributes of a top-class CMO?

What are the most important attributes of a top-class CMO?

‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What ...

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Understanding the goals of a CMO in the Digital Era

Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s g...

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Empower your marketing and sales intelligence: Distinguish between ICP and BP

Empower your marketing and sales intelligence: Distinguish between ICP and BP

Marketing managers need to prioritize the abilities of their product offerings and match with the �...

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The existential dilemmas of the new-age CMO

The existential dilemmas of the new-age CMO

The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does...

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In turbulent waters: The CMO in the digital omni-channel era

In turbulent waters: The CMO in the digital omni-channel era

Here we bring you a series that explore the life and struggles of a CMO. Roles, goals, challenges, K...

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Power-Up your Sales Arsenal with Competitor Battle Card

Power-Up your Sales Arsenal with Competitor Battle Card

How do battle cards help you position your product better? The only way to ensure your product(s) or...

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Why a typical Sales-Pitch fails sometimes?

Why a typical Sales-Pitch fails sometimes?

Sales pitch: Tell the story of how you help companies and humanity You have got your product ready. ...

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Why websites will be even more essential for businesses in 2019

Why websites will be even more essential for businesses in 2019

Did you know that many businesses, especially small and medium, do not still own a proper website? S...

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SEO Marketing – Where is it heading?

SEO Marketing – Where is it heading?

If there is one industry that is on the constant evolvement mode, it is definitely SEO! The SEO indu...

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Competitor battle cards: Shot way to grow your sales person into a convincing thought leader

Competitor battle cards: Shot way to grow your sales person into a convincing thought leader

There are two broad strategies followed by sales representatives (sales rep) when they are making a ...

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