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Category: Marketing

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

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What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

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How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’...

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Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...

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What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...

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What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel...

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Stop neglecting your marketing database

Stop neglecting your marketing database

Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg...

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CMOs sharing borders with service delivery teams: After-sales service matters

CMOs sharing borders with service delivery teams: After-sales service matters

It’s a digital revolution going on out there. Companies are finding themselves against the wall wh...

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Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai...

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What is a good sales pitch when you pitch to the CMO?

What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is difficu...

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