Data Management

Category: Marketing

B2B Marketing in the Days of Social Distancing: It’s Time to Go Digital

As 2020 began, marketers were waiting, with bated breaths, for events like the Summer Olympics, US e...

Growth hack to marketers – Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenge...

Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, p...

How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat....

A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...

How Customer Profiling Can Improve Your MROI

As marketers today grapple with more data than ever, they have an incredible opportunity to create r...

Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to ...

Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campa...